One should choose the best eyeshadow brand in 2025 when buying this type of cosmetic product. Because we should not use any low type of chemicals in the skin.

There is a common saying that beauty lies in the beholder’s eyes but what about those eyes? The eyes through which we often tend to define beauty shows up for ages to get beautified in so many ways.

A woman’s heart is content when she can observe beauty with her own beautiful eyes. To serve the purpose over the years eye makeup has been in the focus for so many big companies. One must-see: World’s Top Cosmetic Brands.

Therefore, They have been able to come out successfully with their wide range of eye beauty products among which eye shadows are one of the most prominent and inseparable ones. You may check the List of Makeup Products for Beginners.

There are hundreds of brands available in the market for making those beautiful eyes more beautiful with their multiple shades, innovative texture and a good & even finish look.

Let’s see the best eyeshadow brands in the world in 2025 with top company ranking.

01. Maybelline

Brand Country: United States
Price Range: $3.44 – $34.80
Net Worth: $18+ Billion
Founded: 1915
Founder: Thomas Lyle Williams
CEO: Robert Hiatt
Brand’s Products: Foundation, Concealer, Powder, Highlighter, Blush, Eyes
Product, Lips Product, Nail Product.
Employee: 50k+ People
Best Products: The City Mini Eyeshadow Palette, Concrete Runway, New York Expert Wear Quads Eyeshadow, Velvet Crush [20Q] 0.17 oz (Pack of 6)
Headquarters: Manhattan, New York City, New York, United States
Parent Organization: L’Oréal

Maybelline is the best eyeshadow brand in the world in 2025. It is the most popular brand for trendy eye shadows. When most of the drugstore palettes struggle to organize their neutral eye shadow palette, Maybelline stands top on the list for its collection.

• It is smooth, having creamy shades
• As highly pigmented

Best Palettes

• Maybelline New York The 24K Gold Nude Palette Eyeshadow.
• Makeup Revolution London 32 Eyeshadow Palette Eyes Like Angels.
• Lakme 9 to 5 Eye Color Quartet Eye Shadow, Desert Rose.
• ColorBar Hook Me Up Eyeshadow Palette.
• L’Oreal Paris La Palette, Gold.

02. Dior (Christian Dior)

Brand Country: France
Price Range: $20.99 – $87.00
Net Worth: $61.17 Billion
Founded: December 16, 1946,
Founder: Christian Dior
CEO: Sidney Toledano
Brand’s Products: Clothing, cosmetics, fashion accessories, jewelry, perfumes, spirits, watches, wines
Employee: 163,309 People
Best Products: Dior 5 Couleurs High Fidelity Colors & Effects Eyeshadow Palette, Diorshow Mono Lustrous Smoky Saturated Pigment Smoky Eyeshadow
Headquarters: 30 Avenue Montaigne, Paris, France
Parent Organization: LVMH, Semyrhamis SA

The Christian Dior cosmetics are really great and of course the best eyeshadow brand in the world till 2025. Their eye shadows are always in demand because of their rich pigmentation.

• Highly pigmented
• They are highly saturated with pigment, for that a little goes a long way

Best Dior Eye Shadow Pallets

• Dior backstage eye palette
• 5 couleurs couture
• 5 couleurs couture- Golden Nights collection limited edition
• 3 couleurs Tri(o)blique-limited edition
• Dior Backstage- Custom Eye Palette
• Diorshow Mono 

03. NARS Cosmetics

Brand Country: United States
Price Range: $7.99-$76.11
Net Worth: $10 Billion (Shiseido)
Founded: 1994
Founder: Francois Nars
CEO: Francois Nars
Brand’s Products: Cosmetics and skincare
Employee: 1,109+ People
Best Products: NARS – NARSissist L’Amour, Toujours L’Amour Eyeshadow Palette (12x Eyeshadow) -24.8g/0.84oz, NARS Velvet Eyeshadow Stick, Corfu, 1.6 Oz, Afterglow Eyeshadow Palette | NARS Cos
Headquarters: New York, NY, United States
Parent Organization: Shiseido

NARS Cosmetics is a top-level cosmetic company with the best eyeshadow products. NARS has made the perfect travel-size eyeshadow palette that goes best with  three creamy mattes in a mix of neutral shades and three ultra-glossy shimmers. Even though it covers all manner of looks, it is still manageable enough to adjust in a pocket. 

Five Best Pallets

• ST germainDES pres Eyeshadow palette ($49)
• Claudette cheek duo ($45)
• Euphoria face palette ($59)
• Extreme effects eye shadow palette ($39)
• Iconic glow cheek duo ($24)

04. E.l.f. Cosmetics

Brand Country: United States
Price Range: $3.00-$34.31
Net Worth: $1.3 Billion
Founded: June 2004
Founder: Joseph Shamah, Scott Vincent Borba
CEO: Tarang P.Amin
Brand’s Products: makeup, bath products, skin-care products
Employee: 550+ People
Best Products: (3 Pack) E.L.F. Everyday Smoky Eyeshadow Palette, e.l.f. Cosmetics Elements Eyeshadow, Pink Ice, 0.05 Oz., e.l.f. Mad for Matte Eyeshadow Palette – Summer Breeze
Headquarters: California, United States
Parent Organization: e.l.f Beauty, Inc

ELF has so many best cosmetics products over the years. The company ELF is still holding one of the top positions of producing the best type of eyeshadow products. E.l.f is best known for its summer palette. The mix of these 18 colors is really perfect for creating fun looks.

• It has features like bright looks, along with more day-to-day vibes.
• The shimmers have a real high-shine, glistening finish. The mattes aren’t chalky.
• Mad for Matte Eyeshadow Palette – Holy Smokes

For a matte eye look lover, this palette is just more than perfect. Some features are –

• The 10 shades are suitable for all skin tones
• have no chalkiness
• A lovely satin-y feel with a beautiful matte finish.

05. Chanel

Brand Country: France
Price Range: $5.98-$108.85
Net Worth: $15 Billion
Founded: 1910
Founder: Coco Chanel
CEO: Alain Wertheimer
Brand’s Products: Haute couture, Ready-to-wear, Accessories, Jewellery, Perfume
Employee: 20,000 People
Best Products: Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow – 312 Revolution Women 0.07 oz Eye Shadow, Healthy Glow Natural Eyeshadow Palette, Makeup Essentials with Travel Mascara in Harmonie de Camélias
Headquarters: Neuilly-ur-Seine, France (London, United Kingdom)
Parent Organization: CHANEL International B.V.

Chanel is one of the best eyeshadow brands in the world in 2025. These eyeshadows are a sign of elegance and beauty. These shadows help to bring boldness on one’s look.

LES CHAINES D’OR DE CHANEL 

• The CHANEL Global Creative Makeup and Color Designer has the ability to paint a portrait of a strong, bold and  radiant woman
• Their deep, golden shades help to create a bold look

According to Lucia Pica tribute goes to Gabrielle Chanel’s love for gold, the ROUGE ALLURE timeless shades which are enriched with light-reflecting golden sparkle,

Exclusive Creation

Rose Gold:
it is a color palette designed with the chains of CHANEL. It has an extreme bronze-rose illuminating blush. It is perfect for a luminous complexion. Price: $70

Antique Gold:
it is a rich and brilliant golden eye shadow. It is also stamped with a braided chain motif. It is perfect for resplendent eyes.

06. Urban Decay

Brand Country: United States
Price Range: $14.50-$84.16
Net Worth: $800+ Million
Founded: January 1996
Founder: Sandy Lerner, Wende Zomnir, Patricia L. Holmes, David Soward
CEO: Tim Warner, Wende Zomnir
Brand’s Products: Cosmetics Products and beauty Products
Employee: 450+ People
Best Products: Urban Decay Naked Heat Eyeshadow Palette, Urban Decay Born To Run Eyeshadow Palette, Urban Decay Eyeshadow “Half Baked” (Golden Bronze) Shimmer 0.05oz/1.5g Full Size
Headquarters: Newport Beach, California, United States

Urban Decay is a famous company that produces some best level eyeshadows till 2025. Their wide range of bold and nude color eyeshadows is one of the best varieties available in the market. They can deliver even a tone finish to one’s look with its iconic color and texture.

Best Palette

• Naked1 Palette. This palette is ideal for a warm skin tone and pairs nicely with gold jewelry
• Naked Ultimate Basics. This palette is neutral enough to compliment all skin tones
• Naked2 Palette

Urban Decay Naked Honey Eye shadow Palette (Price: £40.43)

• It is for the  fan of gold-toned eye shadows  
• Adorned with  range of mattes, satins and metallic shadows
• There’s a wide range of variety to create a dreamy eye look

Urban Decay Born To Run Eyeshadow Palette (Price: £43.00)

• One eye shadow palette that covers everything and more
• a range of neutral shades and bold colors, it’s perfect for getting creative with your eye looks.
• The matte formulas are creamy and super blend able, whilst the shimmer shadows offer up a high-shine metallic finish

07. Fenty Beauty

Brand Country: France
Price Range: $5.19-$94.99
Net Worth: $6 Billion
Founded: September 8, 2017
Founder: Rihanna
CEO: Rihanna
Brand’s Products: Cosmetics
Employee: 200+ People
Best Products: NEW Fenty Beauty Moroccan Spice Eyeshadow Palette! 16 Gorgeous Moroccan Inspired Shades! Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette Part 1: True Neutrals, Cool Neutrals, Rose
Headquarters: Jean Goujon, Paris, France
Parent Organization: Kendo Holding, LVMH, Fenty Corp

Each mini 6-pan palette tells a unique color story, from smoky to pastel to the perfect low-key neutrals for your skin tone. It is packed with rich, smooth, blend-able color in a row of matte, shimmer, and glitter finishes. Each shade was chosen by Rihanna.

Fenty Beauty is also one of the famous eyeshadow brands and their products have a huge demand in the market.

• Create limitless looks with one palette or snap two pallets together to double your collection while keeping it perfectly compact.
• One can Mix and match as one wants to: True Neutrals + Rose = Rosey Neutrals. Smoky + Peach = Smoky Peach. The combos are so manto county! There is always freedom to choose.”
• It is 100% cruelty free.

08. MAC Cosmetics

Brand Country: Canada
Price Range: $5.60-$119.75
Net Worth: $10+ Billion
Founded: 1984
Founder: Frank Toskan, Frank Angelo
CEO: John Demsey
Brand’s Products: Cosmetics
Employee: 12,000 People
Best Products: MAC Neutral Eye Shadow Pallet, Mac Keepsakes/Plum Eyes Palette 0.112oz/3.2g New In Box, Mac Girls Basic Bitch Eyeshadow Palette
Headquarters: New York City, New York, United States
Parent Organization: Estee Lauder Companies

MAC is a renowned company and one of the best eyeshadow brands in the world in 2025. Their eye shadow mostly retails for $17 and contains .05 oz which counts $340 per ounce. There are 1504 shades available of this big brand’s bucket.

Some highest rated Mac eyeshadows are:

• Embrace Me
• Azteck Brick
• Brazenly
• Chains of love

All that glitters and many more.

• Highly pigmented powder that goes evenly and blends so well
• Consistent and promises long stay in the eyes

09. Revlon

Brand Country: United States
Price Range: $4.36-$44.69
Net Worth: $2.50 Billion
Founded: March 1, 1932
Founder: Charl Revson, Joseph Revson, Charles Lchman
CEO: Debra Perelman
Brand’s Products: Cosmetics
Employee: 5,700 People
Best Products: Revlon Color Stay Smoky Eyeshadow Stick, Volcanic (Pack of 2), Revlon ColorStay Looks Book Eye Shadow Palette, Original
Headquarters: 1 New York Plaza, Wall Street, Financial District, Manhattan, New
York City, United States
Parent Organization: MacAndrews & Forbes

Revlon has a huge reputation in the market as an eyeshadow brand. It has a wide range of eye shadows in its collection. Some prominent palates are: color stay looks book, color stay 16 hours, color stay crème eyeshadow, luminance crème eye shadow, etc.

Best Palette

• Revlon High Intensity EyeShadow palette Romantic Girl
• Revlon High Intensity Eyeshadow Palette Glamour girl
• Revlon ColorStay 12HR EyeShadow Sandstorm
• Revlon ColorStay 12-HOUR Eyeshadow Blushed Wines
• Revlon Illuminance Crème Eye Shadow

Revlon ColorStay Looks Book™ Eye Shadow Palette

• Perfect for  everyday makeup looks!
• Gives a  neutral natural tones
• 24 hour stay without having to touch up.!

10. Yves Saint Laurent

Brand Country: France
Price Range: $16.00-$113.68
Net Worth: $4.8 Billion
Founded: July 1961
Founder: Yves Saint Laurant, Pierre BERGE
CEO: Francesca Bellettini
Brand’s Products: ready-to-wear products, leather goods, shoes, and jewellery
Employee: 600 People
Best Products: Couture Variation 10 Color Eye Palette – # 04 Underground-10×0.02g/0.5g, Couture Variation 10 Color Eye Palette – # 04 Underground-10×0.02g/0.5g
Headquarters: Paris, France
Parent Organization: Kering

• The eye shadows of this brand can easily Elevate ones dolled up look .
• Offers a wide range of luxury eye shadow palettes, and makeup for smokey eyes in a variety of shades and textures.
• One can explore various finishes in matte or satin shades.  
• Helps to Create dramatic makeup looks with the long lasting eye shadow palette, 
• Offers  metallic color with a vibrant liquid eye shadow
• Brings intensive look to eyes with a bold collection of shimmering eyeshadows.

Best Palette

• Yves Saint Laurent Eyeshadow
• YSL Couture Colour Clutch Eyeshadow Palette

11. Anastasia Beverly Hills

Brand Country: United States
Price Range: $11.50-$85.50
Net Worth: $800 Million
Founded: 1997
Founder: Anastasia Soare
CEO: Anastasia Soare
Brand’s Products: Cosmetics
Employee: 100+ People
Best Products: Anastasia Beverly Hills Limited-Edition Palette Vault 1 Holiday Gift Collection- Modern Renaissance and Soft Glam, Modern Renaissance Eyeshadow Palette
Headquarters: United States

To buy eye shadows of this brand is worth investing your money because their quality is outstanding. You will never regret buying your pallet for sure.

• Some notable eye shadow palette: modern renaissance eyeshadow palette ($45), soft glam eye shadow palette, carli bybel palette
• They have a wide variety of quality products

Best Palette

• Modern Renaissance Eyeshadow Palette. $42
• Norvina Eyeshadow Palette. $42
• Soft Glam Eyeshadow Palette. $42
• Norvina Pro Pigment Palette Vol. $60
• Jackie Aina Eyeshadow Palette. $45

12. Smashbox Beauty

Brand Country: United States
Price Range: $7.78-$157.00
Net Worth: $400 Million
Founded: 1990
Founder: Dean Factor
CEO: Davis Factor
Brand’s Products: Makeup and Cosmetics
Employee: 250 People
Best Products: Cover Shot Shadow Palette, Sigma Beauty Warm Neutrals Volume 2 Eyeshadow Palette, Smashbox The Love Edit A Romantic Eye Shadow Palette
Headquarters: Culver City California, USA
Parent Organization: Estée Lauder Companies

Smashbox  are mostly renowned for their cover shot eye palettes. These palettes are super travel friendly. It is also very friendly to the beginner except their Bold Glitter and some other shades as well.

COVER SHOT EYE PALETTES (PRICE: $29.00) Amount: 0.21 oz/6.2g

• It is a purse-sized, pigment-powder eyeshadow palette
• Each palette contains 2 base shadows & a curated mix of 6 colors, formulas & finishes

13. Sigma Beauty

Brand Country: United States
Price Range: $5.54-$62.89
Net Worth: $350 Million
Founded: 2009
Founder: Rene Xavier, Simone Xavier
CEO: Dr. Simone Xavier
Brand’s Products: Cosmetics, Makup Brushes, and Brush Care
Employee: 250+ People
Best Products: Warm Neutrals Volume 2 Eyeshadow Palette, Enchanted Eyeshadow Patette, Cor-de-Rosa Eyeshadow
Headquarters: Mendota Heights, MN, United States

Among the others the enchanted eye shadow is one of the most prominent one. The enchanted eye shadow palette is a fourteen-shade eyeshadow palette with dual-ended brush. It Features a mix of matte and shimmer duochrome finished.

WARM NEUTRALS VOLUME 2 EYESHADOW PALETTE (Price : £31.95)

• A twelve-color eye shadow palette.
• Totally inspired by the bestselling Warm Neutrals Palette featuring an assortment of new neutral tones.
• Delivers a mixture of ultra-smooth matte and shimmer shades,
• One can use alone or together to create a multitude of fabulous eye looks.

14. Too Faced

Brand Country: United States
Price Range: $6.75-$109.57 |
Net Worth: $10 Billion (Estee Louder Companies)
Founded: 1998
Founder: Jerrod Blandio, Jeremy Johnon
CEO: Jeremy Johnson
Brand’s Products: Cosmetics, makeup & beauty products
Employee: 500 People
Best Products: Too Faced Boudoir Eyes Soft and Sexy Eye Shadow Collection, Limited Edition Gingerbread Extra Spicy Eye Shadow Palette, Chocolate Bar Eye Shadow Palette
Headquarters: Newport Beach, California
Parent Organization: Estee Louder Companies

Quality of the shadows is outstanding, most of the pallets are  well-pigmented with very little fallout. The palette is extremely easy to apply particularly for beginners.

• There’s 3 different looks in a package that takes up very little real estate- perfect for packing in a gym bag, purse, or travel kit
• Nice mix of mattes/shimmers

Best Palette

• Too Faced Hangover Primer
• Too Faced Sweet Peach Eyeshadow Palette
• Too Faced Just Peachy Velvet Matte Eyeshadow Palette
• Too Faced Better Than Sex Mascara
• Too Faced Sweethearts Baked Luminous Glow Bronzer
• Too Faced Born This Way Foundation
• Too Faced Peach Perfect Mattifying Setting Powder

15. Beauty Bakerie

Brand Country: United States
Price Range: $0.97-$38
Net Worth: $50 Million
Founded: 2011
Founder: Cashmere Nicole
CEO: Cashmere Nicole
Brand’s Products: Cosmetics, Makeup
Employee: 25 people
Best Products: Breakfast in Bed Eyeshadow, Proof Is In The Pudding, Sugar Cookies
Headquarters: San Diego, California, United States
Parent Organization: Unilever

Beauty Bakerie is also a top eyeshadow brand. The shades are beautiful. They are mostly high pigmented shades and their proof in the pudding is neutral with jazz. The colours are bright , rich  and creamy.

PROOF IS IN THE PUDDING EYESHADOW PALETTE (Price – $38)

Adorned with 4 mattes and 5 shimmers this neutral eyeshadow palette is able to satisfy its consumer’s cravings! This palette offers subtle shades which is  perfect for day wear and deeper shadows to transition to night.

• Hard pressed so there’s minimal fall out,
• Can be applied on the skin properly and evenly.
• Paraben-free and vegan.

16. Bobbi Brown Cosmetics

Brand Country: United States
Price Range: $11.00-$138.49
Net Worth: $60 Million
Founded: 1991
Founder: Bobbi Brown
CEO: Fabrizio Freda
Brand’s Products: cosmetics, makeup, and skincare
Employee: 1001-5000 people
Best Products: Twilight pink Lip and eye palette
Headquarters: New York, United States
Parent Organization: Estee Lauder Companies

Bobbi Brown Eye Shadows offer a silky, matte texture  that glides on the face smoothly and blends easily. It is structured as a sleek, flip-top compact that can be used individually or often rearranged into Bobbi Brown’s custom palettes.

• To create a modern eye one can choose three Eye Shadow shades: light, medium, and dark.
• One can Apply a light shade ( for example White or Ivory) around the eyelid using the Eye Shader Brush, a medium shade (for example Naked or Taupe) on the lower lid to crease with the Eye Shadow Brush and also can line eyes using a dark shade ( for exampleMahogany) with the Eyeliner Brush.
• Bobbi brown shadows keeps  eyelids matte and helps prevent smudging of  eyeliner
• Ot ensures soft, matte shadow that does not crease
• 24 shades are Available right at the moment

Bobbi Brown Sparkle Eyeshadows

• Incredibly gorgeous.
• Pretty pricey at $48 each (ouch!).
• The sparkle stays on all day

17. Huda Beauty

Brand Country: Iraqi
Price Range: $14.99-$58.99
Net Worth: $610 Million
Founded: 2013
Founder: Huda Kattan
CEO: Huda Kattan
Brand’s Products: Liquid matte Lipstick, strobe metallic lip gloss, setting powder, false eye
lashes
Employee: 200-500 People
Best Products: Textured Eye Shadow palette Roe Gold Edition
Headquarters: Dubai

Huda Beauty products are a modern craze and it is a top company for eyeshadow. Their eye shadows also offer a pretty good variety of shades and palettes as well.

Naughty Nude Eyeshadow Palette (Price: £58.00)

• Pretty much convenient for regular use
• Every variation of nude is out this colour story is far nding
• The shade ‘Slippery’ is loved by all as it gives the eye a pinkish wet look.

18. Beauty Bay

Brand Country: United Kingdom
Price Range: $4.99-$45.99
Net Worth: $50 Million
Founded: 1999
Founder: David Gabbie
CEO: Arron Gabbie
Brand’s Products: Online Retailing, Customer Service, Beauty, eCommerce, Cosmetics, and Retail
Employee: 201-500 People
Best Products: warm toned eyeshadow , 42 colour palette, the pastels palette
Headquarters: Manchester, England, United Kingdom

Beauty bay is a nice company for eyeshadows. These palettes are easily applicable on the eyes giving an even looking smooth eye makeup.

Beauty Bay Book Of Magic Palette

• Very easy to apply on the face
• You need not to be a pro to apply this pallet on your eyes for sure.
• The texture of the mattes and shimmers in this palette delivers great blendin 

19. Revolution Beauty

Brand Country: United Kingdom
Price Range: $5.54-$64.99
Net Worth: $150 Million
Founded: 2014
Founder: Adam Minto
CEO: Kate Kimmerle
Brand’s Products: makeup & skincare
Employee: 51-200 People
Best Products: 3D shadow palette, pro eyeshadow, ultra 32 shade
Headquarters: London, United Kingdom

To Discover iconic looks one can’t deny the wide range of Revolution eyeshadows or simply can’t be apart from experimenting Revolution Pro like a pro.

• If anyone wants to add some sparkle on ones look can live out their  wildest fantasies with Heart Revolution eyeshadow
• Have a great notion that everyone should be able to afford high quality eyeshadow.

20. Marc Jacobs

Brand Country: United States
Price Range: $17.50-$59.95
Net Worth: $100 million
Founded: 1984
Founder: Robert Duffy
CEO: Eric Marechalle
Brand’s Products: Fashion, Apparel, Luxury, Ready to Wear, Accessories, Leather goods, Jewelry, Perfumes, and Sunglasses
Employee: 501-1000 People
Best Products: Eyeshadow palette, liquid eyeshadow, eye coinic, gel powder, violet, mega gel to nap
Headquarters: New York, United States
Parent Organization: LVMH

The colors are pigmented. They are easy to blend and the shades in the palette are versatile for any eye look.

Iconic multi-finish eye shadow is the most notable one. They are full of brilliant colors. It is easy to apply and stay up to hours.