Choosing the best eyeliner brand in 2025 is the decision of wise women. Because the top-level eyeliner company can provide the best quality ever in your makeup look.
Eyeliners come on the top priority list for makeup lovers. Eyes are the icons of beauty and girls don’t leave a chance to enhance or maximize their eye beauty with a perfect eye make-over. One must-see: World’s Top Cosmetic Brands.
In such cases, eyeliners fall in the basic requirements for all makeup lovers and professional makeup artists as well. Keeping their priority in mind beauty brands have come up with a wide range of varieties in their eyeliner selections. You may check the List of Makeup Products for Beginners.
They are vibrant and different in their features. In this article, we will see the top-notch high-end liners available in the market from the top eyeliner companies.
#Here are the best eyeliner brand in 2025 with company ranking
0.1 NYX Professional Makeup
Brand Country: United States
Price Range: $6.50-$25 USD
Company Net Worth: $17.43 Billion
Founded: 1999
Founder: Toni Ko
CEO: Toni Ko
Brand’s Products: Cosmetics
Employee: 1,800 People
Best Products:
Headquarters: Los Angeles, California, U.S.2016 Switzerland
Parent Organization: L’Oréal
NYX Professional is the best eyeliner brand in 2025 comparing all the latest features. These eyeliners are great in quality and very affordable. This is an amazing eye product that makes a perfect cat-eye. It lasts all day long without smudging or creasing. Not only that, it gives a complete even looking finish.
Best Products:
- NYX professional epic ink liner- a long-lasting formula with a precise brush tip, customizable and strongly pigmented
- Matte liquid liner
02. Maybelline
Brand Country: United States
Price Range: $2.92-$587.5
Company Net Worth: $18+ Billion
Founded: 1915
Founder: Thomas Lyle Williams
CEO: Robert Hiatt
Brand’s Products: Foundation, Concealer, Powder, Highlighter, Bluh, Eyes Product, Lips Product, Nail Product
Employee: 50k+ People
Best Products:
Headquarters: Manhattan, New York City, New York, United States
Parent Organization: L’Oréal
Maybelline is the 2nd best eyeliner brand in the world in 2025. This is another great eyeliner. These liners are super pigmented and rich black.it is super easy to apply on the eyes and glides on nicely with a thin-tipped brush. It gives a smooth finish and wonders looking eye look.
Best Products:
- Maybelline Eye Studio Master precise liquid Eyeliner
- Hyper easy liquid eyeliner
- Maybelline Eye Studio Lasting Drama Gel Eye Liner
03. L’Oreal
Brand Country: France
Price Range: $3.79-$253.20
Company Net Worth: $15.15 Billion
Founded: July 30, 1909
Founder: Eugene Schuller
CEO: Nicolas Hieronimus, Jean-Paul Agon
Brand’s Products: Skin Care, Personal care
Employee: 88,000 People
Headquarters: Clichy, France
Many customers claim that L’Oreal is the number one best eyeliner brand in 2025. And they are not false because in such items they are always the best. This eyeliner glides smoothly on the eyes.
A very good feature is that these eyeliners are also applicable where eyeliner does not really stay.it is undoubtedly a 24 hour wear and it does not smudge all day long.
L’Oreal gel eyeliner is one of the most renown ones in the world.it comes in two shades- black and brown. These liners can be applied very easily and smoothly. The brush that comes with it is also of great use and very helpful to draw thick and thin lines with great comfort.
Best Products:
- Loreal Matte Signature Eyeliner
- Loreal infallible gel eyeliner
- Loreal Paris super slim Liquid Eyeliner
04. Sephora
Brand Country: France
Price Range: $3-$90 USD
Company Net Worth: $10 Billion
Founded: 1970
Founder: Dominique Mandonnaud
CEO: Martin Brok
Brand’s Products: Beauty & wellness
Employee: 20,000 People
Best Products:
Headquarters: Paris, France
Parent Organization: LVMH
Sephora is undoubtedly one of the best eyeliner brands in the world in 2025. Their users love them to use because they are retractable and save one from making a mess while sharpening the pencil. They have good pigmentation with super gorgeous features. These eyeliners are very easy to use, and the colors are very gorgeous at the same time
Best Products:
- Marc Jacobs Beauty- High liner Gel Eye Crayon Eyeliner
- Urban Decay. 24/7 Glide -on Eye Pencil
- Smashbox. Always Sharp Longwear Waterproof Kohl Eyeliner Givenchy
05. Estee Lauder Companies
Brand Country: United States
Company Net Worth: $10 Billion
Founded: 1946
Founder: Estee Lauder, Joseph Lauder
CEO: Fabrizio Freda
Brand’s Products: Skincare, makeup, fragrance, and hair care
Employee: 48,000 People
Best Products:
Headquarters: General Motors Building, New York, United States
Estee Lauder is a top eyeliner brand in 2025 and they have a huge collection. These eyeliners are best for smooth, straight lines all day long. It ensures a straight line every time.
They give maximum color variety. These pencils can be used with little or no effort. This product glides on easily and is one of the top-performing eye products for its comfortable use.
They leave the users with wonder about how these pencils go on without pulling or dragging. These are undoubtedly among the high-end eye products on the market
Best Products:
- Estee Lauder Double Wear
- Double Wear infinite waterproof Eyeliner
- Estee Lauder double wear stay in place eye pencil
06. Rimmel
Brand Country: United Kingdom
Price Range: $3-$90 USD
Company Net Worth: $10 Billion (Coty)
Founded: 1834
Founder: Eugene Rimmel
CEO: Bernd Beetz
Brand’s Products: Cosmetics
Employee: 100+ People
Best Products: Rimmel Exaggerate Felt Tip Eye Liner, Rimmel Exaggerate Waterproof Eye Definer, Rimmel Soft Kohl Eyeliner Jet Black, Rimmel Scandaleyes Liquid Liner, 001 Black, etc.
Headquarters: London, United Kingdom
Parent Organization: Coty
Though it is not a cruelty-free eyeliner still the consumers are quite happy with it. These eyeliners have great pigmentation and they are super creamy to use.
They don’t require any pressure to use. These swatches are true to what they claim to be. Without any doubt, they confer a great smooth and comfortable finish for its users.
Best Products:
- Rimmel Exaggerate Liquid Eye liner
- Scandal Eyes WaterProof Kohl Kajal Eyeliner
- Rimmel London 100% Black Exaggerate liquid Eyeliner
07. Physicians Formula
Brand Country: United States
Price Range: $10-$30 USD
Company Net Worth: $1.2 Billion
Founded: 1937
Founder: Dr. Frank Crandall
CEO: Ingrid Jackel
Brand’s Products: Highlight & Contour, BB + CC, Blush, Bronzer, Concealer, Finishing Spray, Eyes Product, Lips Product, Skin Care Product
Employee: Not Found
Best Products:
Headquarters: Azusa, CA, United States
Parent Organization: Markwins Beauty Brands, Inc.
Physicians is one of the best eyeliner companies till 2025 although you may not hear about this. These liners do not give a matte finish rather they are wetter than the ones available in the market.
It is a great feature for their consumers. It dries with a sheen. It is easily applicable and last all day long. It does not smudge, crease or smear easily even after 12-hour stay. It lasts really long and give a smooth shiny finish.
Best Products:
- Physician formula liquid eyeliner booster
- Physician’s Formula Eye Booster Liquid Eyeliner
- physician Formula Eye booster waterproof ultra-fine liquid eyeliner
08. Urban Decay
Brand Country: United States
Price Range: $14.50-$84.16
Company Net Worth: $800+ Million
Founded: January 1996
Founder: Sandy Lerner, Wende Zomnir, Patricia L. Homlmes, David Soward
CEO: Tim Warner, Wende Zomnir
Brand’s Products: Cosmetics Products and beauty Products
Employee: 450+ People
Best Products:
Headquarters: Newport Beach, California, United States
Urban Decay is a popular and one of the best eyeliner brands in the world till 2025. These eye liners glide on so easily that the consumers seem to love it for lifetime. They have amazing pigmentation. It does not smudge or smear and lasts all day long.
The user can apply this with comfort, and they don’t have to worry about its stay on their eyes. This is undoubtedly a super comfortable kit to wear. It is 100% cruelty free.one can empty the container after each use for a hygienic pencil.
Best Products:
- Urban decay’s 24/7 eye pencil
- Urban decay wired 24/7 glide on eye pencil
09. Fenty Beauty
Brand Country: France
Price Range: $5.19-$94.99
Company Net Worth: $6 Billion
Founded: September 8, 2017
Founder: Rihanna
CEO: Rihanna
Brand’s Products: Cosmetics
Employee: 200+ People
Best Products:
Headquarters: Jean Goujon, Paris, France
Parent Organization: Kendo Holding, LVMH, Fenty Corp
These are undoubtedly best eyeliner brand with some quality products available in the market. Some great features are like the tip which is a bit pointier and juicier than others. Moreover, the triangular shape of the pen is very easy to use.
Therefore, it is very easy to have a perfect look in just one stroke. It even does not claim any further retracing or Q-tip touch ups. These liners are very much suitable for long wear and water resistant.
Best Products:
- Fenty Beauty Flyliner Longwear liquid Eyeliner
- Flypencil Longwear Pencil eyeliner
10. Giorgio Armani
Brand Country: Italy
Price Range: $25-$400 USD
Company Net Worth: $10 Billion
Founded: July 24, 1975
Founder: Giorgio Armani, Sergio Galeotti
CEO: Giorgio Armani
Brand’s Products: shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors
Employee: 7,309 People
Best Products:
Headquarters: Milan, Italy
These eyeliners are of great quality. The application is very clean and very precise. It gives rich color and sets in just in a few seconds. It stays all day long without smudging.
It has a range of features and colors available in the market and helps creating strong and striking eye makeup look with silky applicator. These liners are one of a kind and very helpful for regular wear as well as gorgeous party wear.
Best Products:
- Giorgio Armani Mastero Liquid eyeliner
- Smooth silk pencil Eyeliner
- Giorgio Armani Black Eyes to kill waterproof Liner
11. Urban Decay
Net Worth: $800+ Million
Brand Country: United States
Founded: January 1996
Founder: Sandy Lerner, Wende Zomnir, Patricia L. Holmes, David Soward
CEO: Tim Warner, Wende Zomnir
Product: Cosmetics and beauty products
Employee: 450+ People
Best Product:
Headquarters: Newport Beach, California, United States
These eye liners glide on so easily that the consumers seem to love it for lifetime. They have amazing pigmentation. It does not smudge or smear and lasts all day long.
The user can apply this with comfort, and they don’t have to worry about its stay on their eyes. This is undoubtedly a super comfortable kit to wear. It is 100% cruelty free.one can empty the container after each use for a hygienic pencil.
Best Products:
- urban decay’s 24/7 eye pencil
- urban decay wired 24/7 glide on eye pencil
12. Revlon
Brand Country: United States
Price Range: $5.25-$55.26
Company Net Worth: $2.50 Billion
Founded: March 1, 1932
Founder: Charl Revson, Joseph Revson, Charles Lchman
CEO: Debra Perelman
Brand’s Products: Cosmetics
Employee: 5,700 People
Best Products:
Headquarters: 1 New York Plaza, Wall Street, Financial District, Manhattan, New
York City, New York 10004, United States
Parent Organization: MacAndrews & Forbes
Revlon is a popular makeup company and one of the best eyeliner brand in 2025. They made really good eye liners and especially when the color is green. They are really good with the green shade. It comes like pencils and the texture is creamy.
It glides really easy on the eyes and stays almost all day long without moving or smudging. These eye liners are highly pigmented so only one move is enough. Another thing is their price which is also decently set for their consumers.
Best Products
- Revlon colorstay waterproof eyeliner black violet
- Colorstay liquid eyeliner
- Revlon colorstay liquid eye pen wing liner
13. CoverGirl
Net Worth: $10 Billion (Coty)
Brand Country: United States
Founded: January 1961
Founder: Noxzema Chemical Company
CEO: Camillo Pane
Product: Cosmetics
Employee: 400+ People
Best Product:
Headquarters: Maryland, United States
Parent Organization: Coty
CoverGirl is a top level eyeliner brand in the world. People love it who use it.
They come up with really good eye liners without smudging or creasing. As this liners don’t smudge easily it allows you to draw anything thinner or thicker; they face no trouble I doing their mind on the eyes.
Moreover, they come in variety of colors. These eye liners are cruelty free and they don’t test on animals. Therefore, a perfect choice for the vegans also.
Though these excellent features are not present in all of the liners the launched so far; the quality varies; still if you choose among the best rated ones you will be highly surprised with its service.
Best Products:
- Covergirl perfect point plus eyeliner
- Covergirl perfect blend eyeliner
- Covergirl katy kat eyeliner
14. Lancome
Brand Country: France
Company Net Worth: $10.4 Billion
Founded: 1935
Founder: Armand Petitjean, Guillaume d’Ornano
CEO: Armand Petitjean
Brand’s Products: Perfumes and cosmetics
Employee: 9,000 People
Best Products:
Headquarters: Paris, France
Parent Organization: L’Oréal
These are also good eyeliners available in the market. Some among them come with highly pigmented feature and rich color. These are best with thin lines.
These liners are easy to apply and stays long on the eyes. They have multiple variation- gel, liquid, pencil or pen and also many effective formulas for their users.
Some of them are waterproof too. As a whole this can be one of the best choices for your day to day make up kits.
Best Products:
- Artliner Liquid Eyeliner
- Lancom Grandiose eyeliner
- Lancom Le Stylo Water proof long lasting Eyeliner
15. Stila
Brand Country: United States
Price Range: $5.49-$48.00
Company Net Worth: $60 Million
Founded: 1994
Founder: Jeanine Lobell
CEO: Lynn Tilton
Brand’s Products: Cosmetics
Employee: 200+ People
Best Products:
Headquarters: United States
They have really good liners with more than 10,981 reviews among which 74% is with five stars. This is really impressive, isn’t it?
Their liquid liners is well praised in the market and they are supposedly best of the best liquid liners in the market now. They are very easily applicable.
Stila all day liquid eyeliner have got a fine nib and the size of the nib makes it easy to create a nice thin line from inner corner.
Best product
- Stila All Day waterproof Liquid Eye Liner
- Kat von D Stila Liquid Eyeliner
16. Bobbi Brown Cosmetics
Brand Country: United States
Price Range: $11.00-$138.49
Company Net Worth: $60 Million
Founded: 1991
Founder: Bobbi Brown
CEO: Fabrizio Freda
Brand’s Products: cosmetics, makeup, and skincare
Employee: 1001-5000 People
Best Products:
Headquarters: New York, United States
Parent Organization: Estee Lauder Companies
These liners are easily applicable and have a good collection in their stores.it is smudge-proof and ends up with tight lining eyes. These eyeliners are mostly waterproof and sweat and humidity-resistant wear.
Moreover, they are mostly seen to be highly pigmented. Their gel formulas bring subtle to dramatic look on the eyes. They are very comfortable to use and will not fade way easily. It will certainly satisfy you with a flawless finish.
Best Products
- Long wear gel eyeliner
- Waterproof eye liner and gel eye liner
17. Benefit Cosmetics
Brand Country: United States
Price Range: $15-$60 USD
Company Net Worth: $1.5
Founded: 1976
Founder: Jean Ford, Jane Ford
CEO: Jean-Andre Rougeot
Brand’s Products: Cosmetics
Employee: 6,000 People
Best Products: Benefit, Cosmetics Roller Liner Matte Liquid Eyeliner, Benefit Cosmetics Roller Liner Matte Liquid Eyeliner, Benefit Roller Liner Black True Matte Liquid Eyeliner, etc.
Headquarters: San Francisco, CA, United States
Parent Organization: LVMH
Though their eyeliner is not heard loud in the market sill it is quite impressive to their customers for some of their amazing features. Benefit is really a top level company for quality eyeliners.
The formula is quite long lasting and the felt tip is what makes it quick and easy to apply. Some of them are super smooth and gives a sharp controlled finish.
Its ability to glide on the eyes are tremendously amazing.it does not fade away easily. Moreover, it does not flake or smudge easily.
These are the eye liners with pretty good finish and undoubtedly, their liquid matte and waterproof features are hot cakes in today’s market.
Best Products:
- Benefit cosmetics roller liner matte liquid eyeliner
- Benefit cosmetics roller liner waterproof liquid eyeliner
18. Chantecaille
Brand Country: United States
Price Range: $15-$80 USD
Company Net Worth: $100 Million
Founded: 2002
Founder: Sylvie Chantecaille
CEO: Sylvie
Brand’s Products: Cosmetics, Skin Care, Makeup, Fragrance, and Philanthropy
Employee: 500 People
Best Products: Chantecaille Luster Glide Silk Infused Eye Liner, Black Forest, Chantecaille Le Stylo Ultra Slim Liquid Eyeliner, etc.
Headquarters: New York, United States
These eye liners are said to be the best ones in market. According to their customers they are not interested in any alternative as these liners seem truly perfect to them.
These liners stay all day long and glide easily on top of the eyes. It has a generous color range for its users. Some say that it goes on like a dream. It glides on so well and feel so smooth on the eyes. Moreover, it is smudge free and does not flake.
Best Products:
- Luster glide silk infused eye liner
- Le stylo liquid eyeliner.
- Les perles metallic eye liner
19. Physicians Formula
Brand Country: United States
Price Range: $10-$30 USD
Company Net Worth: $1.2 Billion
Founded: 1937
Founder: Dr. Frank Crandall
CEO: Ingrid Jackel
Brand’s Products: Highlight & Contour, BB + CC, Blush, Bronzer, Concealer, Finishing Spray, Eyes Product, Lips Product, Skin Care Product
Employee: Not Found
Best Products: Physicians Formula Eye Booster 2-in-1 Lash Boosting Eyeliner, Physicians Formula Eye Booster Lash 2-in-1 Boosting Eyeliner, etc.
Headquarters: Azusa, CA, United States
Parent Organization: Markwins Beauty Brands, Inc.
These liners do not give a matte finish rather they are wetter than the ones available in the market. It is a great feature for their consumers. It dries with a sheen.
It is easily applicable and last all day long. It does not smudge, crease or smear easily even after 12-hour stay. It lasts really long and give a smooth shiny finish.
Best Products:
- Physician formula liquid eyeliner booster
- Physician’s Formula Eye Booster liquid Eyeliner
- physician Formula Eye booster waterproof ultra-fine liquid eyeliner
20. Tom Ford
Brand Country: United States
Price Range: $65-$895 USD
Company Net Worth: $500 Million
Founded: 2006
Founder: Thomas Carlyle Ford
CEO: Thomas Carlyle Ford
Brand’s Products: Apparel & Fashion, Beauty, Eyewear, Watch, Perfume, etc.
Employee: 200 People
Best Products: Tom Ford Eye Defining Pen 01 DEEPER – Black liquid liner
Headquarters: New York, New York, United States
This eye liner is certainly a deeper one available in the market. They are easier to apply and very comfortable as it does not come too wet or too dry.
It is very easy to rub off when it is completely dry but set on the eyes so easily with the first stroke. It seems very friendly for the beginner.
They have well selected color variations to maximize the skin shades. Most of them are waterproof and they do not smudge easily. They also stay all day long.
Best Products:
- Tom ford eye defining liquid eyeliner
- Luxury eyeliner battle
- Tom ford beauty eye defining pencil pen