Considering the best brand for hair straightener in 2025 is a wise decision before setting up your mind to purchase a flat iron for your hair.
When we were young we had only three or four options to buy hair straighteners for us. But what about now? In 2025, there are thousands of types of hair straighteners from various brands available in the market. You may also check our recent publication on the best brand for hair color.
In recent times, hair straighteners come in different shapes and sizes and are made with varieties of materials such as ceramic, tourmaline, ionic, platinum, etc. So it is no wonder that you are puzzled to pick the best brands. That’s why we have come up with the list of best hair straightener brands only for you.
You may like our recent publication: How Castor Oil Help Your Hair Growth.
Let’s see the top 10 hair straightener brands in 2025
People nowadays trust the company first when considering buying a flat iron to take care of their hair. That’s why we have come up with the world’s top-ranked manufacturer of hair straighteners.
01. Good Hair Day (GHD)
Brand Country: United Kingdom
Price Range: $109-$368 USD
Company Net Worth: $500 Million
Founded: January 2001
Founders: Robert Powls, Martin Penny, Gary Douglas
CEO: Jeroen Temmerman
Brand’s Products: Haircare products
Employee: 10-100 People
Best Products: GHD PLATINUM+ HAIR STRAIGHTENER IN OMBRE CHROME, GHD PLATINUM+ HAIR STRAIGHTENER IN ROSE PINK, GHD MAX HAIR STRAIGHTENER, GHD MINI HAIR STRAIGHTENER.
Headquarters: Leeds, United Kingdom
Parent Organization: Wella, Jemella Group Limited
No wonder that Good Hair Day, one of the biggest manufacturers of hair care products is at the top of the list of ‘Best hair Straightener brands’. Based in Leeds, United Kingdom, it was established by Martin Penny, Gary Douglas, Susan Powls, and Robert Powls in January 2001. Coty, Inc being the parent company, their products are sold in more than 50,000 salons all over the world. You may check the List of Makeup Products for Beginners.
In 2011, it became the first hair tool brand to sponsor the Victoria’s Secret Fashion Show. In the same year, celebrity singer Katy Perry became the face of GHD. Sephora’s best-selling hair straightener and the flat iron list have been dominated by styling tools from GHD.
In addition, with the tagline “The optimum styling temperature for even healthier hair”, GHD’s Platinum Professional Performance 1 Inch Styler has been the best-rated hair straightener on Sephora. Though it is expensive, it can give you perfect hair with less hair damage.
02. HSI Professional
Brand Country: United States
Price Range: $45-$100 USD
Company Net Worth: 100 Million
Founded: 2011
Founder: Stephanie Aizenberg
CEO: Stephanie Aizenberg
Brand’s Products: Hair Care, Cosmetics, Beauty Supply & Personal Care Products.
Employee: 100 People
Best Products: HSI Glider Original Ceramic Flat Iron Hair Straightener.
Headquarters: Miami, Florida, United States
Parent Organization: N/A
If you are looking for a quality hair straightener on a low budget, you can sneak into HSI Professional’s products, which is one of the renowned and best hair straightener brands. The US-based brand HSI Professional, which started its journey with the dream to build the best beauty product is one of the best brands for hair straighteners. One must-see: World’s Top Cosmetic Brands.
They are not only popular in the United States of America but also all over the world. They have millions of customers from 47 countries, and it is continuously growing. This brand claims to provide salon-quality styling tools and hair care. It is a relatively new brand, established in 2011.
With the great leadership of Stephanie Aizenberg and quality and budget-friendly products, HSI gained enormous popularity in short time. HSI Professional Glider is undoubtedly their best product which was the best-rated hair straightener on Amazon with 23,500 five-star customer reviews. HSI Professional Tourmaline Ceramic Hair Straighteners is one of the best straighteners for frizzy hair.
03. Bio Ionic
Brand Country: United States
Price Range: $90-$295 USD
Company Net Worth: $100 Million
Founded: 1997
Founder: Fernando Romero
CEO: Fernando Romero
Brand’s Products: Hair Care
Employee: 100 People
Best Products: Bio Ionic GoldPro Flat Iron
Headquarters: Staten Island, New York, United States
Parent Organization: N/A
Bio Ionic is another best hair straightener company on our list, which is a luxury hair tool producer and manufactures some great hair straighteners. After being founded in 1997 by world-renowned hairstylist and industry icon Fernando Romero, Bio Ionic gained popularity for using advanced technology in their hair tools.
A blend of NanoIonic Minerals is infused in their products to hydrate hair from the inside out and keep hair healthy. From the very beginning, the Bio Ionic brand is famous for its highly designed heat styling products. They not only shape gorgeous and beautiful hair with long-lasting styles in a quick time and easier way than ever before but also safeguard your hair from damage.
BIO IONIC 10X Pro Styling Iron is undoubtedly their best product so far which got an 80% 5-star rating on Amazon. The Bio Ionic 10X Pro Straightening & Styling Iron is regarded as the best Flat Iron for Fine Hair. Now, this brand is owned by Beauty by Imagination.
04. Dyson Limited
Brand Country: United Kingdom
Price Range: $95-$344 USD
Company Net Worth: $10 Billion
Founded: July 8, 1991
Founder: James Dyson
CEO: Roland Krueger
Brand’s Products: Vacuum cleaners, hand dryers, desk fans, air purifiers, hairdryers, etc.
Employee: 13,000 People
Best Products: Dyson Corrale hair straightener.
Headquarters: Malmesbury, United Kingdom
Parent Organization: Dyson James Ltd.
Dyson Limited is a British technology brand mainly known for producing various household appliances, named after the founder James Dyson. With more than 7 billion US dollar revenue, this company has almost 12000 employees worldwide!
The company was established in 1991 in the United Kingdom but started producing hair straighteners recently. But for its advanced technology, their hair straighteners gained popularity in a short span of time. Their hair straighteners are designed to cause as little damage as possible. They use real hair to test their straighteners.
Their latest signature hair straightener named Dyson Corral Straightener is regarded as the best cordless straightener available in the market. But with the price tag of 500 US dollars, it is one of the most expensive hair straighteners. But with its tremendous performance, you can say it is worth every penny.
05. Remington
Brand Country: United States
Price Range: $21-$99 USD
Company Net Worth: $500 Million
Founded: 1979
Founder: Victor Kiam
CEO: Victor Kiam
Brand’s Products: Hair Care
Employee: 100 People
Best Products: PROLUXE HydraCare™ 1” Flat Iron
Headquarters: Middleton, Wisconsin, United States
Parent Organization: N/A
Remington is widely known for its quality gun products but has a separate division for other products. Established 84 years ago in 1937, Remington is known as one of the most famous personal care brands.
This US-based brand is a subsidiary of Spectrum Brands and Oak Hill Capital. It is one of the best brands for hair care tools. Remington has produced some great hair straighteners with high durability and high performance.
Remington S5500 Anti Static Flat Iron with Floating Ceramic Plates is their best hair straightener so far. But if you are looking for a budget-friendly straightener for your hair, Remington 1 Inch Flat Iron with Anti Static Technology is certainly a great value for money product for you that gives you fine hair in no time. So, Remington has gained a position among the best hair straightener brands.
06. Babyliss
Brand Country: United Kingdom
Price Range: $49-$299 USD
Company Net Worth: $1 Billion
Brand’s Products: Haircare appliances, tools, and accessories, personal care, etc.
Employee: 3,571 People
Best Products: Babyliss 9000 Cordless Straightener.
Headquarters: Paris, France
Parent Organization: Conair Corporation
When you think about “fashion”, the first place that might come to your mind is Paris, France. In terms of hair, Babyliss is a leading brand not only in France but also all over the world. This company started its journey in 1961 in Paris, France at the hands of Jean Pierre Feldblum and René Lelièvre.
Currently, Conair Corporation is their parent organization and they have subsidiaries such as Babyliss UK, Babyliss France, Babyliss Italy, Babyliss Russia, and so on. If you like to travel very much and are worried about your hair then you can go for BaBylissPro Mini Straightening Flat Iron, the best mini flat iron available in the market.
It is very easy to carry but gives you performance like a heavy straightener. BaBylissPro Nano Titanium-Plated Ionic Straightening Iron is one of the best tools for natural hair.
07. Cloud Nine
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Cloud Nine is one of the biggest names in the hair straightener industry. Cloud Nine was founded by professional hairdresser and pioneer Robert Powls, who is also the founder of GHD. After starting their journey in 2009, they always focused on giving quality products to the consumers.
Their hair straighteners help to give perfect style without causing many damages to the hair. Unlike others, Cloud Nine primarily focuses on the quality of the materials. All their products are made in South Korea and infused with hair healing mineral Sericite. Though starting in Yorkshire, it is now considered one of the leading global brands.
In 2009 they started using cutting-edge South Korean technology. They were the world’s first brand to bring automatic straightening iron in the market named The Touch Iron, launched in 2013. OK! The magazine gives it the title of “The Ferrari of the hair care world”. Cloud Nine The Original Iron came with the tagline “Sleek straight hair that lasts” is one of the most popular straighteners in the world.
08. T3
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One of the pioneer brands which are leading the hair tools technology is T3, producing amazing hair straighteners for years. Back in 2003, it started as a part tech start-up and part beauty venture to reinvent hair styling.
From their beginning, they focus on four things such as technology forward, fast working, designed with high performance, and better results products. With advanced heat styling tech, they also prefer healthy hair to experience the best results for women. In your busy life, T3 tries to minimize your caring time with maximum results.
T3 SinglePass X 1.5 Inch Wide Flat Iron is known as the best hair straightener for coarse hair and saves your time a lot. If you are worried about your damaged hair then T3 Lucea ID 1 Inch Flat Iron can be your best pick for sure.
09. CHI
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CHI Hair Care was founded in 1986 by Farouk Shami, a professional hairdresser who owns 27 patents and creator of the world’s first ammonia-free hair color. CHI is a part of Farouk Systems, Inc. which is known for producing high-quality professional hair care products.
This Houston-based company claims to use the most advanced American technology based on “Education, Environment, and Innovation”. Dr. Shami invented CHI Ceramic Hairstyling Iron, one of the best hair straighteners you would find in the market.
Farouk Systems Inc. has more than 500 CHI Partner Schools to ensure the future of this industry. They always work on the improvement of technology and created a joint venture in 2016 with LG Household and Health Care, Ltd in South Korea. Their products are sold in around 144 countries.
10. Revlon, Inc.
Brand Country: United States
Price Range: $90-$200 USD
Company Net Worth: $2.50 Billion
Founded: March 1, 1932
Founder: Charles Revson
CEO: Debra Perelman
Brand’s Products: Cosmetics, skincare, fragrances and personal care, Haircare.
Employee: 5,700 People
Best Products:
Headquarters: 1 New York Plaza, Wall Street, Financial District, Manhattan, New York City, New York, United States.
Parent Organization: MacAndrews & Forbes
Last but not the least, Revlon, Inc. brand is the best hair straightener on our list. It is a US-based multinational cosmetics, skincare, fragrance, and personal care brand. Joseph Revson, Charles Revson, and Charles Lachman jointly founded this company 89 years ago in 1932 in New York City.
Their products are sold in around150 countries including France, Japan, and Australia, etc. They always focus on the latest technology to provide the best hair experience for women. Owned by MacAndrews & Forbes, this company has more than 3 billion dollars in assets and is led by the chairman Ronald Perelman.
Revlon always features famous models and TV stars. Korean-American singer, actress, and fashion designer Jessica Jung was nominated as the new global ambassador for the company in 2020. If you do not get enough time to do your hair, you can have a look at Revlon One-Step Hair Dryer and Volumizer Hot Hair Brush, the best time saver available in the market.
Best hair straightener for thick hair
We have found a few hair straighteners for your thick hair. GHD Platinum Styler Black Professional Smart Hair Straighteners has smart technology to provide accurate heat and pressure by recognizing the thickness of your hair, and the speed you are styling.
It also gives you 20% more shine. But if you are looking for a budget-friendly tool you can buy KIPOZI Professional Titanium Straightener flat iron. It has adjustable heat settings, rounded-edge design and leaves your hair shiny and silk smooth. Croc Classic Black Titanium 1.5 inch Flat Iron can also be a good pick for thick hair.
Best hair straightener for thick frizzy hair ( or only frizzy hair)
For your thick frizzy hair, larger straightening plates are suitable to do your hair. GHD Max Wide Plate Styler not only has 70 percent bigger plates but also heated up only in 30 seconds. This smoothing styling tool is one of the best hair straighteners for thick frizzy hair. The renowned brand Cloud Nine launched a straightener named Cloud 9 the Wide Iron, one of the best hair straighteners for frizzy hair.
The wider plates make your hair smoother in no time with more power and come with a temperature control panel. VS Sassoon Frizz Defense Salon Straightener can be on your choice list as it releases 60 percent more ions while passing over hair and gives you shiny and gloriously frizz-free smoothness.
Best hair straightener for damaged hair
The hair professional recommends using additional styling products and heat protectants to protect you from hair damage. As a result, women with damaged hair have tendencies not to use hair straighteners. But the amazing T3 Lucea ID 1 Inch Flat Iron can solve your problem.
It has the feature to use less heat exposure without hampering the performance. It comes up with nine heat settings to provide a personalized experience based on your hair’s texture, length, and color treatment. This amazing tool gives you the experience of sleek, frizz-free strands in just one pass with its unique Rapid HeatIQ technology and CeraGloss ceramic plates.
What are the best hair straighteners to buy in 2022?
If you are confused to buy hair straighteners here is a list of the best hair straightener to buy in 2022
- GHD Platinum Professional Performance 1 Inch Styler (Best on Sephora, Best for damaged hair)
- HSI Professional Glider Ceramic Flat Iron (Best on Amazon)
- Dyson Corrale Hair Straightener (Best Cordless)
- CHI Lava Ceramic Hairstyling Iron (Best on overall)
- Bio Ionic 10X Pro Straightening & Styling Iron (Best for fine hair)
- Remington 1 Inch Flat Iron with Anti-Static Technology (Best value for money)
- BaBylissPRO Nano Ultra-Thin Straightening Iron (Best for curly hair)
- Bio Ionic OnePass Straightening Iron (Best for fine hair)
- Revlon One-Step Hair Dryer & Styler (Best time saver)
- Remington Pro 1″ Pearl Ceramic Flat Iron (Best lightweight)
- T3 SinglePass X 1.5-Inch Wide Flat Iron (Best for coarse hair)
- BaBylissPro Mini Straightening Iron (Best mini straightener)
What are the top 10 hair straighteners 2022?
Hair straighteners are a part of our everyday life. But it is one of the most difficult things to buy as thousands of varieties are available in the market. Here is the list of the top 10 hair straighteners only for you:
- GHD Platinum + Professional Performance 1 Inch Styler (Best on Sephora, Best for damaged hair)
- HSI Professional Glider Ceramic Flat Iron (Best on Amazon)
- Dyson Corrale Hair Straightener (Best Cordless)
- CHI Lava Ceramic Hairstyling Iron (Best on overall)
- Bio Ionic 10X Pro Straightening & Styling Iron (Best for fine hair)
- Remington 1 Inch Flat Iron with Anti-Static Technology (Best value for money)
- BaBylissPRO Nano Ultra-Thin Straightening Iron (Best for curly hair)
- Bio Ionic OnePass Straightening Iron (Best for fine hair)
- Revlon One-Step Hair Dryer & Styler (Best time saver)
- Remington Pro 1″ Pearl Ceramic Flat Iron (Best lightweight)
Professional hair straightener (What hair straightener do professionals use?)
Most of the people might not be happy with their straighteners and do not get salon-style hair at home. So you may be thinking what hair straightener do professionals use? Hair straighteners are made of different materials in different shapes and sizes. So, professionals choose suitable straighteners based on the hair type and need.
The materials have different qualities too. For example, Ceramic flat irons can provide even heat distribution and burn less of the hair. On the other hand, Ionic straighteners minimize frizzy hair and keep moisture in the hair so that hair stays very shiny. So here is a list of professional hair straighteners only for you.
- Sedu Revolution Tourmaline Ionic Styling Iron
- Babyliss PRO Nano Titanium 1 1/4 Inch Iron
- Chi Original Ceramic Straightener
- HSI Professional Ceramic Tourmaline Ionic Flat Iron Hair Straightener with Digital LCD, 1.25 Inch
- Remington S9500 Digital Anti-Static Ceramic Hair Straightener
- Conair Instant Heat Ceramic Straightener
- Solia Tourmaline Ceramic Flat Iron
- Remington Wet2Straight Straightening Iron
- Remington Pro Series Thermaluxe Collection
- CHI Deep Brilliance Titanium Flat Iron 1 in.
- Herstyler Superstyler Onyx Hair Straightener
- Scalpmaster Ceramic Thermal Hair Straightener
Best flat iron for damaged hair (or black hair)
If you are worried about hair damage and afraid of straightening, here is the GHD Platinum Professional Performance Styler to solve your issues. The rounded edges, a universally convenient super smooth 1-inch plate protect from snags or broken pieces of hair.
It maintains a consistent, steady temperature of 365º to safeguard hair from excessive heat damage. BaBylissPRO Nano Titanium-Plated Straightening Iron is one of the best flat irons for black hair. It has some unique features such as ultra-thin and lightweight, easy to handle, very high heat quickly styles even coarse hair, and salon-quality long-lasting results.
Best hair straightener for curly hair
Are you annoyed with your curly hair? Are you looking for a suitable hair straightener for your kinky hair? BaBylissPRO Nano Ultra-Thin Straightening Iron can be the best deal for you. For just around 150 dollars it comes with features such as adjustable temperature up to 450ºF, 1-inch plates extending to iron’s edge for smoothing frizz.
It glides smoothly through hair without tugging and is comfortable to use. The thin titanium plates go all the way to the edge of the clamp and are able to nab frizz right at the root of the hair. As a result, it is perfect for your curly natural hair. You can also Chi Tourmaline Ceramic 3-in-1 Hairstyling Iron.
It has flat inner ceramic plating and curved plating around the outer barrels which smoothen your hair and limit the amount of hair-snagging and clamp lines.
Best hair straighteners Australia 2025
Here is our list of best hair straighteners in Australia
- GHD Original IV Styler (Best overall hair straightener)
- Remington Super Glide Ceramic Hair Straightener (Best value for money)
- Cloud Nine Wide Iron (Best for thick hair)
- Denman Professional Hair Straightener Brush D79 (Best for curly hair)
- GlamPalm Hair Straightener (Best for frizzy hair)
- Philips Prestige Pro Hair Straightener (Best for damaged hair)
- Kmart Straightening Brush (Best hair straightener with brush)
- Dyson Corrale Hair Straightener (Best cordless Hair Straightener)
- Sabuy Ceramic Flat Iron (Best for travel)
The best hair straightener brush 2025
Using a flat iron is not the only way to get smooth, silky hair. A hair straightener brush will work for you no matter how your hair structure is. So here is the list of our best hair straightener brushes for 2025.
- Drybar the Brush Crush Heated Straightening Brush (Best Overall)
- Tymo Ionic Hair Straightener Brush (Best for dull hair)
- Revlon XL Hair Straightening Heated Styling Brush (Best for Thick Hair)
- Remington Pro 2-in-1 Heated Straightening Brush (Best for fine hair)
- Infiniti Pro by Conair Hot Paddle Brush (Best value for money)
- Lange Le Vite Straightening Brush (Best for Damaged Hair)
- Moroccanoil Smooth Style Ceramic Heated Brush (Best for Frizzy Hair)
- Amika Polished Perfection Thermal Straightening Brush 2.0 (Best for Curly Hair)
- InStyler Straight up Ceramic Straightening Brush (Best for Travel)
- Prizm Enhanced Hair Straightener Brush (Best on Amazon)
- InStyler Straight Up Ceramic Straightening Brush (Best for wavy hair)
- CNXUS Ionic Hair Straightener Brush (Best for thick, curly hair)
- Dafni Hair Straightening Ceramic Brush (Best for fine, curly hair)
CHI hair straightener (Best Collections)
CHI is a famous American brand, which is another famous brand among hair straighteners, founded by professional hairdresser Farouk Shami in 1986. From the very beginning, they tried to give quality products with the latest technology to provide the best experience to the consumers. These are some of the best products manufactured by CHI.
- CHI Original Ceramic 1 Inch Flat Iron (Best Overall)
- CHI G2 Ceramic and Titanium Straightening Hairstyling Iron (Best for Professional Salon Quality Straightening)
- CHI Air Pro Expert Classic Tourmaline Ceramic Flat Iron (Best for Fine or Thin Hair)
- CHI Tech 3/4″ Travel Ceramic Hairstyling Iron (Best for Travel)
- CHI Onyx Euro Shine Styler (Best for Thick Hair)
- CHI Lava Infused Ceramic 1″ Straightening Hair Styling Iron (Best for Damaged Hair)
GHD hair straightener (Top Pick)
GHD is a leading haircare brand, started its journey in Leeds, United Kingdom and now it is popular and one of the best hair straightener brands throughout the world. Their products might be a little expensive for you but according to the users they are worth every penny. So, here are some of the best hair straighteners produced by GHD.
- GHD Platinum Professional Performance 1 Inch Styler (Best overall)
- GHD ORIGINAL IV (Best Selling straightener)
- GHD GOLD (Best for curling and waving hair)
- GHD MAX (Best for thick or long hair)
- GHD MINI (Best for short hair, bangs, and quick touch-ups)