Before applying makeup you must think; what is the best primer brand in the market in 2025. Because the top level company can ensure the quality performance without harming your skin.
Doesn’t matter if you are a makeup freak or not, you will always need a face primer as the makeup base product.
Even if you want to go with a simple makeup look, you will have to go for the primer first to hold the makeup on your skin for long hours. Primers can smoothen, hydrate, and lighten your skin because of the components it contains. One must-see: World’s Top Cosmetic Brands.
But, unfortunately, not all cosmetic companies make the best primers ensuring the best elements possible. To have the best primers to suit your skin you need to know the best brands and their products. You may check the List of Makeup Products for Beginners.
Hence, we have come up with a list of the top companies who produce the standard primers in the globe.
Here are the 15 best primer brands in the world in 2025
01. E.L.F Cosmetics
Brand Country: United States
Price Range: $6 – $70
Company Net Worth: $1.3 Billion
Founded: June 2004
Founder: Joseph Shamah, Scott Vincent Borba
CEO: Tarang P. Amin
Brand’s Products: makeup, bath products, skin-care products
Employee: 550+ People
Best Products: E.l.f. Poreless Putty Primer, E.l.f. Wow Brow Gel, E.l.f. 19-Piece Brush Set, etc.
Headquarters: United States
Parent Organization: e.l.f. Beauty, Inc.
ELF is the number one best primer brand in the world in 2025. For any makeup products, you cannot get enough of the Elf cosmetics. This brand offers the best quality makeup products since its foundation in 2004. And for primer production, it is not any exception.
Hence, ELF is the best primer brand till 2025. Not only makeup products but the brand also produces skin-care and bath products. There are numerous types of primer ELF sells for different types of skin nature and different price ranges.
Among all of its primers the Beauty Shield Primer with SPF and comes in universal tint. The primer is made with loads of antioxidants. Again, Elf Poreless Face Primer is also considered one of the best as it literally makes the skin smooth and flawless for a long period. Moreover, Elf primers are one hundred percent cruelty-free. Overall, Elf has a great collection of high-end primers to offer makeup lovers.
02. NYX Professional Makeup
Net Worth: $17.43 Billion
Brand Country: United States
Founded: 1999
Founder: Toni Ko
CEO: Toni Ko
Product: Cosmetics
Employee: 1,800 People
Best Product: NYX Professional Makeup Micro Brow Pencil, NYX Professional Makeup Can’t Stop Won’t Stop Contour Concealer, NYX Professional Makeup Foil Play Pigment Palette, etc.
Headquarters: Los Angeles, California, U.S.2016 Switzerland
Parent Organization: L’Oréal
If you are finding the best primer with SPF the NYX can be your favorite one as it owns the second-best position in the list of the best primer brands.
NYX is another cruelty-free brand that offers professional makeup products along with primers since 1999. The name NYX was picked after the name of the Greek goddess of the night. They have a wide range of primer collections.
Among them, the NYX Professional Makeup Bare With Me Primer is one of the best. With SPF 30, the primer is surely the one you are looking for. The primer includes Cannabis sativa seed oil which is a great element to soothe your skin and keeps it hydrated for a longer period. Its High Glass face primer is also worth trying if you want your skin to be glowy and luminous.
03. Covergirl
Net Worth: $10 Billion (Coty)
Brand Country: United States
Founded: January 1961
Founder: Noxzema Chemical Company
CEO: Camillo Pane
Product: Cosmetics
Employee: 400+ People
Best Product: CoverGirl Outlast All Day Custom Reds Lip Color, TruBlend Bronzer, Outlast Stay Fabulous 3-in-1 Foundation + Broad Spectrum SPF 20, etc.
Headquarters: Maryland, United States
Parent Organization: Coty
Covergirl is another American Subsidiary cosmetics brand that is also in the first row as the best primer brand in 2025. Its first product line was launched in 1961.
Till now Covergirl has introduced its different collections of primer and all of them have had great value to the users. If you are asking for the best primer to cover up your larger pores on the face skin you can look at the Covergirl Base Business Pore Minimizing Primer.
The primer is made of oil-free formula and provides a subtle tint to eliminate the look of acute pores. Also, the Covergirl TruBlend Base Business Face Primer is also one of their exclusive makeup products. This primer comes with multiple variants and offers your skin a supple, soft, and light look.
04. Urban Decay
Net Worth: $800+ Million
Brand Country: United States
Founded: January 1996
Founder: Sandy Lerner, Wende Zomnir, Patricia L. Holmes, David Soward
CEO: Tim Warner, Wende Zomnir
Product: Cosmetics and beauty products
Employee: 450+ People
Best Product: Urban Decay Eyeshadow Primer Potion Tube, Naked 1 Eyeshadow Palette, Heavy Metal Glitter Eyeliner, etc.
Headquarters: Newport Beach, California, United States
To create the perfect base for long-lasting foundation makeup, the brand Urban Decay also produces the best primers. Since 1996, this American cosmetics brand has been working hard on their exclusive collections.
Among their primer collections, the All Nighter Ultra Glow Face Primer is the best. It locks in your foundation and other makeup products in your face for up to 8 years.
It is lightweight and after applying evenly it removes fine lines and lifts the skin. The primer is a skin booster as it offers a hit of hydration while applying. The hyaluronic acid has some contribution to it. So, if you are a dry-skinned girl the Urban Decay primers can be your perfect suit.
05. Benefit Cosmetics
Net Worth: $1.5 Billion
Brand Country: United States
Founded: 1976
Founder: Jean Ford, Jane Ford
CEO: Jean-Andre Rougeot
Product: Cosmetics
Employee: 6,000 People
Best Product: The POREfessional Face Primer, Hydrate Primer, Pearl Primer, Dr. Feelgood Mattifying Balm, etc.
Headquarters: San Francisco, CA, United States
Parent Organization: LVMH
Since 1976, Benefit Cosmetics is selling its beauty products in more than thirty countries. Jean and Jane Ford, the two sisters have founded this brand and are producing some of the best primers till 2025.
Its The POREfessional Face Primer is considered the best primer for faces with large pores. This primer is made of oil-free elements. Creating a smooth layer on your face it erases all kind of spots.
Benefits Cosmetics primers are made to suit all kinds of skin tone and skin nature. Their primers also include a standard amount of vitamin E derivative which is necessary to save your skin from free radicals. With a satisfying packaging, the primers are good and show no breakout even after hours.
06. NARS Cosmetics
Net Worth: $20 Billion (Shiseido)
Brand Country: United States
Founded: 1994
Founder: Francois Nars
CEO: Francois Nars
Product: Cosmetics and skincare
Employee: 1,109+ People
Best Product: Soft Matte Complete Foundation, Quad Eyeshadow, Single Eyeshadow, Soft Matte Complete Concealer, etc.
Headquarters: New York, NY
Parent Organization: Shiseido
NARS is one of the best primer companies in the world till 2025. This is a French cosmetics and skincare brand that was founded in 1994.
Since then NARS has been producing multiple makeup products along with lipsticks. Though NARS at first was famous for its lipstick collections, it also slays in producing the best face primers. Its Pore & Shine Control Primer is till now its best creation and slaying the beauty market.
This primer shows the instant result by mattifying the skin and minimizing the pores. This primer formula includes elements like Oleanolic Acid, Peptides, and African Whitewood. These elements help to have balanced skin. Its soft-focus powders also help to have an oil-free check.
07. Yves Saint Laurent (YSL)
Net Worth: $4.8 Billion
Brand Country: France
Founded: July 1961
Founder: Yves Saint Laurent, Pierre Berge
CEO: Francesca Bellettini
Product: ready-to-wear products, leather goods, shoes and jewellery
Employee: 600 People
Best Product: Touche Éclat, Luxurious Mascara for False Lash Effect, Touche Éclat Blur Primer, Libre Eau de Parfum, etc.
Headquarters: Paris, France
Parent Organization: Kering
Yves Saint Laurent has also some of the best collections of primers. The Yves Saint Laurent Touche Eclat Blur Primer is beyond any other primers of this brand.
The primer is stuffed with line and pore erasing formula. The formula delivers a perfect base and it is an ideal skin smoother.
Moreover, the shimmery liquid of the primer will make you glow. However, YSL has many other primer collections like the YSL Touche Eclat Blur Primer Silver, All Hours Primer with long-wear, mattifying and smoothing formula, and all.
08. Milk Makeup
Net Worth: $100 Million
Brand Country: United States
Founded: 2014
Founder: Zanna Roberts Rassi, Mazdack Rassi, Georgie Greville, Dianna Ruth
CEO: Tim Coolican
Product: cosmetics and skincare
Employee: Only 120+ People
Best Product: Hydro Grip Primer
Headquarters: New York, NY, United States
Milk Makeup is also an American makeup, cosmetics, and skin-care brand which is New York City-based.
It was founded in 2016 and within this short period the brand has offered some great makeup products including the best primers to its customers. Also, the brand has achieved its best-selling status in its very first year of founding.
To help you with your dry and thirsty skin, Milk Makeup’s Hydro Grip Primer is undoubtedly one of the best. With a gel formula, the primer is hydrating and it grips the applied makeup on your face to the skin for an ever-lasting period.
It is basically a silicone primer with some great ingredients like vitamin B, Hyaluronic acid, hemp-derived CBD extract, aloe water, and more to bring the skin-smoothing effect.
09. Too Faced Cosmetics
Net Worth: $10 Billion (Estée Lauder Companies)
Brand Country: United States
Founded: 1998
Founder: Jerrod Blandino, Jeremy Johnson
CEO: Jeremy Johnson
Product: Cosmetics
Employee: 500 People
Best Product: Too Faced Melted Chocolate Matte Eyeshadow, Primed & Poreless + Advanced Formula Primer, Primed & Poreless Face Powder, etc.
Headquarters: Newport Beach, California
Parent Organization: Estée Lauder Companies
Too Faces is a top primer producing brand whose products may attract your attention. Too Faced is another cruelty-free makeup brand that is one of the best, well-known, and top-selling brands.
The brand sells its product to more than thirty countries. For creating the best primers, it is also one of the best primer brands. Its Hangover Replenishing Face Primer has created immense hype among makeup lovers on its launching.
This primer is hydrating but silicone-free that means the formula does not contain any silicone. It also comes with a creamy and milky consistency. It also includes moisturizing olive oil, coconut water, and several probiotics instead of silicones to keep the face skin hydrated.
10. Hourglass
Net Worth: $80 Million
Brand Country: United States
Founded: 2004
Founder: Carisa Janes
CEO: Carisa Janes
Product: luxury cosmetics
Employee: 238+ People
Best Product: Veil Mineral Primer, Veil Eye Primer, Nº 28 Primer Serum, etc.
Headquarters: 1351 Abbot Kinney Blvd Los Angeles, CA 90291 USA
Parent Organization: Unilever plc
The Unilever-owned Hourglass brand is also on the list of best primer brands in 2025. They create a formula for all skin-types and in this list, the primer stands in the front row.
The brand produces primers with the best chemical and formula. However, the Veil Mineral primer is what you are looking for. Naturally, primer tends to absorb the mineral of the face to make it bright. But the consequences leave the skin cracked.
But this veil mineral primer suits your skin by providing enlightenment to the skin. Also, it evens the skin. In addition to that, it also helps the foundation to be on point. Veil mineral primer brings the same primer with a special formula for the eyes as well. Apart from that, their primer serum is also arguable. For light makeup, there is no alternative to Hourglass veil mineral primer.
11. Glossier
Brand Country: United States
Price Range: $11.00-$58.12
Company Net Worth: $600 Million
Founded: 2014
Founder: Emily Weiss
CEO: Emily Weiss
Brand’s Products: Cosmetic, Skincare
Employee: 201-500 people
Best Product: Priming Moisturizer, Priming Moisturizer Rich, The 3-Step Skincare Routine, The Comfort Collection
Headquarters: New York, United States
Glossier lovers always mark it as one of the best brands for primers in 2025. Since 2014, Glossier has been making remarkable makeup products. Their primer cosmetic is the most significant beauty kit.
The company runner Emily Weiss has given great motivation in making makeup products suitable for all regional humans. The primers of this brand are made with hyaluronic acid. It helps to amalgamate with the complexion of the face. Thus makes a smooth and fresh canvas on your skin.
The hydrating face priming moisturizer is their best collection so far. For an easy makeup look, this has been one of the favorite picks up for the bloggers. The hydrating formula helps to reduce the harsh redness of your skin. Thus, it brightens the face.
12. BECCA
Net Worth: $10 Billion (Estée Lauder Companies)
Brand Country: Australia
Founded: 2001
Founder: Rebecca Morrice Williams
CEO: Rebecca Morrice Williams
Product: skincare, cosmetics
Employee: 100+ People
Best Product: Your Best Light Best Sellers Kit, Spark The Light Best Sellers Kit, First Light Priming Filter Instant Complexion Refresh, Ever-Matte Poreless Priming Perfector, Backlight Priming Filter, etc.
Headquarters: PerthPerth, Australia
Parent Organization: Estée Lauder Companies
If you are searching for a primer for streamlined makeup, BECCA provides you the best option. With its First Light priming solution, you can have your complexion removed seamlessly.
This skin primer helps to have perfect bridal makeup. Reducing the patches and dark spots this primer also works as a color corrector. For a quick glowing face, BECCA First Light Primer works significantly.
For an aesthetic glowing face, this primer is formulated with color-correcting formula. Also, the primer works very well to cover the big pores in the face. The Backlight Priming Filter of this brand also slays in all kinds of faces.
13. Huda Beauty
Net Worth: $610 Million
Brand Country: Iraqi
Founded: 2013
Founder: Huda Kattan
CEO: Huda Kattan
Product: cosmetics
Employee: 200-500 People
Best Product: Matte Perfection Pre-Makeup Base, etc.
Headquarters: Dubai
Huda beauty is exceptionally one of the best primer brands in the world in 2025.
Huda Beauty with its huge price range is the new hype of all makeup lovers. The primers of this brand are more than good. The Complexion Perfection primer is the latest collection of this brand. It covers all the negative vibes and dullness of the face.
The new arrival primer, Huda Beauty New Foundation Illuminating primer is formulated with the best chemicals. These chemicals help to alleviate the redeemed face. Thus, it helps the foundation to stick on for a longer period of time. Again, the Complexion Perfection primer of Huda Beauty is the finest glowing process so far.
14. Sacha Cosmetics
Net Worth: $150 Million
Brand Country: Trinidad and Tobago
Founded: 1979
Founder: Satyakama “Kama” Maharaj
CEO: Satyakama “Kama” Maharaj
Product: Cosmetics
Employee: 200 People
Best Product: Mattifier & Face Primer, etc.
Headquarters: 1-3 Eagles Crescent, Freeport, Trinidad and Tobago
Sacha Cosmetics brings reasonable price-ranged primers for sensitive skin to rich skin. Their Mattifier face primer helps your makeup to be finished seamlessly. The blur lines, wrinkles, and patches are greatly hidden by the primer. This primer creates a vibrating look.
For getting the ultimate compilation you can try their Mattifying Foundation Primer. It is lightweight. Also, it revives your skin and makes it glow. Also, the hydrating solution makes your face alive like fresh leaves.
15. Milani Cosmetics
Net Worth: $500 Million
Brand Country: United States
Founded: 2001
Founder: Ralph Bijou
CEO: Ralph Bijou
Product: Cosmetics
Employee: 200 People
Best Product: Milani Brow Fix Kit, Color Statement Lipstick, Eyeshadow Primer, Conceal + Perfect 2-in-1 Foundation + Concealer, etc.
Headquarters: Culver City, California, United States
For a radiant and rosy face, Milani is one of the best options. Their Rose Lotion primer works both as a fine moisturizer and makeup locker. It holds the skin effectively throughout the function.
Milani is also a best primer brand in 2025. The Prime Shield is another best option for radiant skin. For light makeup with fresh skin, try their Prime Light.
The primer also carries SPF. It prevents the UV ray from damaging your skin. Also, for the heavy makeup look, Milani has brought the Prime Perfection primer. Again, Milani Make It Last Matte is another kit that comes with a reasonable price and effective formula.
#Top 10 Best Primer Brands 2025 in the World
- ELF Cosmetics – Brand Country: United States
- NYX Professional Makeup – Brand Country: United States
- Covergirl – Brand Country: United States
- Urban Decay – Brand Country: United States
- Benefit Cosmetics – Brand Country: United States
- NARS Cosmetics – Brand Country: United States
- Yves Saint Laurent – Brand Country: France
- Milk Makeup – Brand Country: United States
- Too Faced Cosmetics – Brand Country: United States
- Hourglass – Brand Country: United States