Top 10 Mascara Brands in the World in 2025

If you are a mascara lover then this article of top mascara brands in 2025 is for you to choose the best company from the market.

It is said that beautiful eyes reflect a beautiful mind, therefore, for ages eyes have been the focus of beauty for all beauty lovers. The makeup lovers are always in a rush to beautify their eyes with long, volumized, fluffy, and separate defying eyelashes. One must-see: World’s Top Cosmetic Brands.

For their satisfaction, all the best brands in the market have come up with thousands of eye makeup kits, among those the mascaras are undoubtedly a very prominent one. You may check the List of Makeup Products for Beginners.

Good lash helps to enhance or maximizing the overall beauty; therefore, girls tend to fall in love with mascaras which are best in their features and unique in their application. 

Now Let’s have a look at some beautiful mascaras available in the market, launched by some top-notched brands from across the world.

#Here are the top mascara brands in the world in 2025

01. Maybelline

Brand Country: United States
Price Range: $6.49 – $104.76
Net Worth: $18+ Billion
Founded: 1915
Founder: Thomas Lyle Williams
CEO: Robert Hiatt
Brand’s Products: Foundation, Concealer, Powder, Highlighter, Blush, Eyes
Product, Lips Product, Nail Product
Employee: 50k+ People
Best Products: Maybelline Lash Sensational Washable Mascara, Maybelline New York Makeup Great Lash Washable Mascara
Headquarters: Manhattan, New York, United States
Parent Organization: L’Oréal

Maybelline is the top mascara brand in the world in 2025. This mascara is great for eyelashes. It is widely popular in the United States. 

They have a smooth formula and deliver a complete look while conditioning. They last all day long and never damage the eyelashes. Moreover, they are hypoallergenic, contact lens safe, and thickens your lashes.

Best product

1. Maybelline great lash waterproof Mascara
2. Maybelline Mega Plus Volum’ Express Mascara
3. Maybelline colossal Mascara

02. e.l.f. Cosmetics

Brand Country: United States
Price Range: $8.85-$34.27
Net Worth: $1.3 Billion
Founded: June 2004
Founder: Joseph Shamah, Scott Vincent Borba
CEO: Tarang P.Amin
Brand’s Products: makeup, bath products, skin-care products
Employee: 550+ People
Best Products: E.L.F. 21664 Volumizing Mascara Black 2-Pack, e.l.f. Keep Your Curl Mascara, e.l.f. Volumizing & Defining Mascara
Headquarters:  United States
Parent Organization: e.l.f Beauty, Inc

ELF is also the best mascara brand in 2025. These mascaras are for you if you are searching for something affordable. They are very good quality mascaras with the best pricing. 

It certainly gives you a good finish and glides onto your eyes very comfortably. One must not think about any damage to her lashes while using these mascaras. Therefore, you can place it in your day-to-day handy without any doubt.

Best product

1. e.l.f. Lengthening & Defining Mascara BLACK NIP Clump Free & Quick Drying.
2. e.l.f. Cosmetics Volume Plumping Mascara 81415 Black NIB.
3. e.l.f. Smudge-Proof Mascara Nourishing, Long Lasting, Flake-Proof Defines, Lengthens, Volumizes, Creates Natural-Looking Lashes Enriched with Vitamin E

03.  L’oreal

Brand Country: France
Price Range: $3.97-$159.11
Net Worth: $15.15 Billion
Founded: July 30, 1909
Founder: Eugene Schuller
CEO: Jean-Paul Agon
Brand’s Products: Skin Care, Personal care
Employee: 88,000 People
Headquarters: Clichy, France
Best Products: L’Oreal Paris Voluminous Original Mascara, L’Oreal Paris Voluminous Makeup Lash Paradise Mascara, L’Oreal Paris Makeup Double Extend Beauty Tubes Lengthening 2 Step Mascara

L’ORÉAL is a top-level mascara company in the world. These are very good products that are comfortable to use and glides onto the lashes very easily. It works in lengthening the lashes and also gives it a dramatic look. 

It gives a nice volume to your lashes and helps beautify your eyes. They are undoubtedly brilliant in their formula, very soft, and come with a wavy brush hold.

Best product

1. L’oreal Paris voluminous lash paradise mascara
2. L’ORÉAL PARIS TELESCOPIC ORIGINAL MASCARA
3. L’ORÉAL PARIS TELESCOPIC ORIGINAL WATERPROOF LENGTHENING MASCARA

04. MAC Cosmetics

Brand Country: Canada
Price Range: $3.60-$127.75
Net Worth: $8+ Billion
Founded: 1984
Founder: Frank Toskan, Frank Angelo
CEO: John Demsey|
Brand’s Products: Cosmetics
Employee: 12,000 People
Best Products: MAC Haute & Naughty Waterproof Lash Mascara, MAC In Extreme Waterproof Lash ‘Dimensional Black’, MAC Extended Play Lash – Endlessly Black
Headquarters: New York City, New York, United States
Parent Organization: Estee Lauder Companies

These mascaras are the most lovable ones available in the market. They easily add length to the lashes with extra volume. Moreover, these mascaras are super pigmented. 

One can easily go out ignoring the falsies as these mascaras are enough to create the effect of putting on false lashes on the eyes. They are also very favorite of the make-up artists. Will you still deprive yourself of it? I don’t think so.

Best product

1. MAC In Extreme Dimension Lash Mascara.
2. MAC Haute & Naughty Lash Mascara.
3. MAC Extended Play Lash Mascara.

05. Covergirl

Brand Country: United States
Price Range: $5.85-$132.91
Net Worth: $10 Billion (Coty)
Founded: 1961
Founder: Noxzema Chemical Company|
CEO: Camillo Pane
Brand’s Products: Cosmetics
Employee: 400+ People
Best Products: Cover Girl Lash Blast Volume Mascara, COVERGIRL Exhibitionist Mascara, COVERGIRL Professional All-in-One Curved Brush Mascara
Headquarters: Maryland, United States
Parent Organization: Coty

Covergirl is one of the top mascara brands in the world. These mascaras are very good ones with rich formulas. It is one of the best choices ever for those who do not like to wear artificial lashes. 

These mascaras easily give someone longer lashes, even so long as they can bring the effect of artificial lashes over your eyes. Moreover, they are easier to apply and stay all day long. You will no more get tired or disappointed while keeping this thing in your make-up box for sure.

Best product

1. Best for Separation: CoverGirl Peacock Flair Mascara ·
2. Best Waterproof Formula: CoverGirl Exhibitionist Mascara ·
3. Best for Twiggy Lashes: covergirl katy kat eye mascara

06. Benefit Cosmetics

Brand Country: United States
Price Range: $16.4900-$49.95
Net Worth: $1.5 Billion
Founded: 1976
Founder: Jean Ford, Jane Ford
CEO: Jean=Andre Rougeot
Brand’s Products: Cosmetics
Employee: 6,000 People
Best Products: Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara, Benefit Cosmetics They’re Real! Mascara, Benefit Cosmetics BADgal BANG Bigger
Headquarters: San Francisco, CA, United States
Parent Organization: LVMH

Benefit cosmetics mascaras are good mascaras with real lengthening faculties. The users are usually more than satisfied with these products. The benefit is also the best level makeup brand in the world. 

Some of their new products have features like magnetic cores to stretch lashes and subsequently come up with insane length. These products are user friendly as they do not become thick or cakey. 

They come in both black and brown color which is very helpful for the users who are choosy. These mascaras are perfect for a full day outing as it seems to give a natural look in the daytime and an even darker look in the evening; seems so complementary to your natural beauty, isn’t it?

Best product

1. Primer Mascara.
2. Badgal Lash Benefit mascara.
3. Roller Lash Benefit mascara

07. Urban Decay

Brand Country: United States
Price Range: $5.99-$49.00
Net Worth: $800+ Million
Founded: January 1996
Founder: Sandy Lerner, Wende Zomnir, Patricia L. Homlmes, David Soward
CEO: Tim Warner, Wende Zomnir
Brand’s Products: Cosmetics Products and beauty Products
Employee: 450+ People
Best Products: Urban Decay Perversion Volumizing Mascara, Urban Decay Lash Freak – Freaky Volumizing Mascara, Urban Decay Bigger, Badder Duo Gift Set
Headquarters: Newport Beach, California, United States

These mascaras are super amazing with their super intense features. They are called blacker than black mascara available in the market. 

One among the new features is they usually come in waterproof formula nowadays.it never quits and will not disappoint you even in the late evening parties. You can have an early touch-up whenever you wish.

Best product

1. Urban decay perversion Mascara
2. Urban decay troublemaker Mascara
3. Urban decay lash freak mascara

08. Smashbox

Brand Country: California
Price Range: $5.78-$36.37
Net Worth: $400 Million
Founded: 1990
Founder: Dean Factor
CEO: Davis Factor
Brand’s Products: Makeup and Cosmetics
Employee: 250 People
Best Products: Smashbox Smashbox Superfan Fanned-out Mascara, SmashBox Full Exposure Mascara, SmashBox Full Exposure Waterproof Mascara
Headquarters: Culver City California, USA
Parent Organization: Estée Lauder Companies

These mascaras are best at lengthening the lashes and separating them from each other as well. They also can add extra volume to your lashes which also a great feature of smashbox mascaras. 

As a result, all these features come together to give a complete look to your eyes. It does not even need more than two coats at a stretch. They are formulated without Parabens, Phthalates, oil, fragrance and silicone.

Best product

1. Lash Blast Volume Mascara
2. Full ‘N Soft Mascara
3. Hypnose Mascara

09. Nars Cosmetics

Brand Country: United States
Price Range: $7.99-$46.11
Net Worth: $20 Billion (Shiseido)
Founded: 1994
Founder: Francois Nars
CEO: Francois Nars
Brand’s Products: Cosmetics and skincare
Employee: 1,109+ People
Best Products: Nars Climax Mascara Explicit Black, NARS Climax Dramatic Volume Mascara, Nars Audacious Black Moon Mascara
Parent Organization: Shiseido

These are dark mascaras that easily come up with a bold look on the face adding extra length and volume to the lashes. They have no clumping issue and for that very user-friendly. 

They look absolutely stunning on the eyes when applied with a good stroke. They serve the purpose well and don’t smudge at all. Finally, don’t forget the pretty good brush it comes with. What’s more, you need to beautify your eyes?

Best Product

1. Nars climax mascara
2. Nars climax extreme
3. Nars audacious mascara

10. Armani

Brand Country: Italy
Price Range: $4.24-48.16
Net Worth: $8 Billion
Founded: July 24, 1975
Founder: Giorgio Armani, Sergio Galeotti
CEO: Giorgio Armani
Brand’s Products: Cosmetics
Employee: 7,309 People
Best Products: Eccentrico Mascara – 01 Obsidian Black by Giorgio Armani, Eyes To Kill Wet Length & Volume Waterproof Mascara
Headquarters: Milan, Italy

While being launched at the market the testers agreed to come to one point that these mascaras are flake-free, waterproof, and stays all day long. It makes lashes look longer and wonderful looking. 

Moreover, they stay all day long in your eyes without worry. It makes the lashes look voluminous too. They easily separate the lashes from each other and define them really well. only one or two beautiful strokes are enough for these pretty good mascaras to bring a full eye look on the face

Best product

1. Armani eyes to kill mascara
2. Gorgio Armani Eccentrico Mascara 

11. Yves saint Laurent

Brand Country: France
Price Range: $9.99-56.73
Net Worth: $4.8 Billion
Founded: July 1961
Founder: Yves Saint Laurant, Pierre BERGE
CEO: Francesca Bellettini
Brand’s Products: ready-to-wear products, leather goods, shoes, and jewellery
Employee: 600 People
Best Products: Yves Saint Laurent Volume Effet Faux Cils The Shock Mascara, Yves Saint Laurent Ultra-stretch Phyto-Mascara, Yves Saint Laurent Volume Effect Faux Cils Luxurious Mascara
Headquarters: Paris, France
Parent Organization: Kering

It comes with a luxurious package and lasts all day long. Though these mascaras do not come with a very affordable price but still it is worth buying it. 

These mascaras also make the eyes look voluminous.  These are absolutely beautiful for their amazing brush that covers the lashes with its very first beautiful stroke. 

They glide on smoothly onto the lashes and make it look gorgeous within a minute. These mascaras are made for you if you ever dreamt of a dreamy eye look that defines, lengthens, thickens and makes a beautiful curled lash just in a while.

Best product

1. volume effet faux clis
2. Yve  Saint Laurent Luxurious Mascara for a false lash effect
3. The curler lengthening and curling Mascara

12. Pat McGrath Labs

Brand Country: New York, United States
Price Range: $4.99-38.66
Net Worth: $700 million
Founded: Oct 2015
Founder: Pat McGrath
CEO: Pat McGrath
Brand’s Products: Cosmetics
Employee: 139 People
Best Products: PAT MCGRATH LABS FetishEyes Mascara, Fetish eyes mascara, Dark star mascara
Headquarters: Greater New York Area, East Coast, Northeastern US
Parent Organization: Eurazeo Brands

Pat Mc Grath Labs is also a top mascara brand in 2025. According to the users these are beautiful mascaras giving you an instant gorgeous look. It is very instantaneous according to MC Grath. 

It does not seem to smudge or flake even after a long day. After a long day putting these mascaras on your eyes you will be left with two dreamy lashes on your eyes and nothing else. Amazing, aren’t they?

Best product

1. Fetish eyes mascara
2. Dark star mascara

13. IT Cosmetics

Brand Country: United States
Price Range: $5.99-23.08
Net Worth: $1.2 Billion
Founded: 2008
Founder: Jamie Kern Lima, Paulo Lima
CEO: Jamie Kern Lima
Brand’s Products: Cosmetics
Employee: 420 People
Best Products: IT Cosmetics Superhero Mascara, Super Black – Elastic Stretch Volumizing & Lengthening Mascara, IT Cosmetics Lash Blowout Mascara, IT Cosmetics Tightline, Black – 3-in-1 Lash Primer, Eyeliner & Mascara
Headquarters: 111 Town Square Place, Suite 317, Jersey City
Parent Organization: L’Oreal

These mascaras provide an instant enhancing look to your eyes. Certainly, it brings an eye-opening look to your face. It coats the lashes in rich and dark pigment and brings a gorgeous look to the face. 

The best ones help to lengthen the lashes and come up with a voluminous eye look. It also helps to separate the lashes and don’t let them be clumpy. You will feel complete after using it while having a full lash line and more.

Best product

1. IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara
2. Superhero mascara dupe
3. Mascara tight line 

14. Innisfree

Brand Country: South Korea’s
Price Range: $5.99-24.00
Net Worth: $600 Million
Founded: 2000
Founder: Suh Kyungbae
CEO: Ahn Sae-hong
Brand’s Products: Skincare, makeup, body & hair,  perfume, fragrance
Employee: 177 People
Best Products: Innisfree Skinny Waterproof Zerocara, Innisfree Skinny Microcara
Headquarters: Yongsan, Seoul, South Korea
Parent Organization: AMOREPACIFIC Group

These formulas are created especially for long voluminous lashes. The lashes do not seem to lose their natural curl. it lasts all day long and tries to give a flawless eye look on the face. 

Some of them come with waterproof features which are very helpful for those who have watery eyes. They are easily applicable and glides on the lashes very easily.

Best product

1. Skinny microcara mascara
2. Korean volumizing mascara
3. Simple label mascara long lash

15. Too Faced

Brand Country: United States
Price Range: $12.95-$66.99
Net Worth: $10 Billion (Estee Louder Companies)
Founded: 1998
Founder: Jerrod Blandio, Jeremy Johnon
CEO: Jeremy Johnson
Brand’s Products: Cosmetics, makeup & beauty products
Employee: 500 People
Best Products: Too Faced Better Than Sex Mascara, Too Faced Damn-Girl! 24-Hour Extreme Volume Mascara, Too Faced Mascara Melt Off Cleansing Oil
Headquarters: Newport Beach, California
Parent Organization: Estee Louder Companies

These are mascaras with beautiful features. They are said to be sexier than sex! This formula is great in thickening, lengthening and curling after just one or two beautiful strokes. It offers you dramatic and volumized beautiful lashes which definitely looks mind blowing.

Best product

1. Too faced better than sex
2. Too faced damn girl mascara
3. Too faced tube mascara

16. Tom Ford

Brand Country: New York
Price Range: $10.95-46.00
Net Worth: $650 Million
Founded: 2004
Founder: Tom Ford
CEO: Susana Yeung
Brand’s Products: Cosmetics
Employee: 144 People
Best Products: Tom Ford Extreme Badass Mascara Full Size, TOM FORD Emotionproof Mascara Full Size,
Headquarters: 845 Madison Avenue, New York
Parent Organization: Estée Lauder Companies Inc.

Tom Ford is a top-class mascara brand in the world in 2025. These are your mascaras when you want to give your lashes a popped-up look. They amazingly glide on your lashes. Tom ford lashes are very easy to apply and easy to remove also. 

It lasts almost 4-5 hours at a stretch. Some of them have waterproof features but some don’t have it. This formula is good in shaping and never thickens or gets clumpy. These are not sensitive to allergies.

Best product

1. Tom ford – badass extreme eyeshadow
2. Tom ford emotion proof
3. Tom ford ultra-length mascara

17. RMS Beauty

Brand Country: United States
Price Range: $10.29-27.33
Net Worth: $100 Million
Founded: 2009
Founder: Rose-Marie Swift
CEO: Rose-Marie Swift
Brand’s Products: Cosmetics
Employee: 11-50 employees
Best Products: RMS Beauty Defining Mascara, RMS Beauty Volumizing Mascara
Headquarters: Charleston, South Carolina, USA 29407.
Parent Organization:

This company has a notion to produce and develop clean mascara for a long period of time. Their ingredients seem to be the cleanest one in the market. 

The ingredients are beeswax, mineral pigments and essential oil- all good stuff together ,aren’t they? They have a fluffy applicator brush also that glides over the lashes beautifully. 

The pigment is also very rich and dark. They are easy to apply and bring a complete eye look in just one or two strokes.

Best products

1. RMS volumizing mascara
2. RMS beauty defining mascara

18. ILIA Beauty

Brand Country: United States
Price Range: $12.00-45.00
Net Worth: $50 Million
Founded: 2011
Founder: Sasha Plavsic
CEO: Lynda Berkowitz
Brand’s Products: Gluten Free Cosmetics, Cruelty Free — Certified Leaping Bunny, Lipstick, Tinted Lip Conditioner, Lip Care, Foundation, Mascara, Vegan, and Clean Beauty
Employee: 11-50 People
Best Products: Limitless Lash Mascara, Limitless Lash Lengthening Mascara
Headquarters: Laguna Beach, California 92651, US

It is said to be a rich mascara that doesn’t smear at all or get clumpy at any cost. It is super easy to apply over the lashes and even easier to remove. These mascaras are extremely gentle for sensitive eyes. 

It glides on beautifully and does not feel too heavy. While making a beautiful lash it adds a natural look to your eyes. It stays up to satisfaction and does not flake easily.

Best product

1. Limitless lash mascara
2. The best all-natural mascara
3. Ilia beauty game changing mascara

19. Pacifica Beauty

Brand Country: United States
Price Range: $8.48-76.82
Net Worth: $150 Million
Founded: 1996
Founder: Brook Harvey-Taylor
CEO: Pacifica, Billy Taylor
Brand’s Products: Skincare & Makeup
Employee: 51-200 People
Best Products: Pacifica Beauty Aquarian Gaze Water-Resistant Long Lash Mascara, Pacifica Beauty Dream Big Lash Extending 7 In 1 Mascara, Pacifica Stellar Gaze Length and Strength Mineral – Supernova
Headquarters: 3135 NW Industrial Street Portland, United States

They are known for their good ingredients such as coconut oil and vitamin b. Their mascara goes wonderfully and is also great in its price. According to their regular users, they do not get clumpy. 

These are vegan and cruelty-free mascara at an affordable price. It does not contain many toxic additives like usual cosmetics. They are free of parabens, sulfates, silicones, and synthetic fragrances.

Best product

1. Pacifia Steller gaze length & strength mineral mascara
2. Pacifia waterproof mascara
3. Pacifia black crystal supercharged extending mascara

20. Kiko Milano

Brand Country: Milan, Italy
Price Range: $11.64-42.00
Net Worth: $200 Million
Founded: 1997
Founder: Percassi
CEO: Cristina Scocchia
Brand’s Products: retail, cosmetics, makeup, skincare, and accessories
Employee: 5001-10,000 People
Best Products: KIKO MILANO – Ultra Tech + Volume And Definition Mascara, KIKO MILANO – Volume & Definition Top Coat Mascara, KIKO MILANO – Volumeyes Plus Active Mascara
Headquarters: Bergamo, Italy
Parent Organization: Gruppo Percassi S.p.A

Those who have used these mascaras once have certainly fallen in love with them.it makes the small lashes look long and the thin lashes look voluminous. 

They are really good quality mascaras at an affordable price. They easily give a fuller looking texture on the eye look and apply very easily and also buildable. 

They are thick but creamy which is more than enough for a beautiful eye makeover. It is quite long lasting too, stay up eight hours at a stretch and don’t chip or fade away easily. The waterproof formula is good for watery eyes and totally the same for allergy prone eyes.

Best product

1. kiko Milano standout volume waterproof mascara
2. kiko cosmetics extra sculpt volume mascara
3. huge kiko haul.