Best Contour Brands in the World in 2025

Which contour company is the best in the market? Probably you have a keen thirst for the best contour brand in the world in 2025. 

To uplift the whole makeup look you must need to apply contour to the face. Applying contour can sculpt your jawline in a beautiful way, and it also helps to lift the cheekbones. One must-see: World’s Top Cosmetic Brands.

Overall, it helps in enhancing the final look giving a decent shape to the face. But, are all the contours worth giving a try? You may check the List of Makeup Products for Beginners.

Surely, not! To make a long-lasting contour you have to go for contours from the best brands in 2025. 

Here is the complete list of the best contour brands in the world in 2025 with company ranking

01. L’Oreal

Brand Country: France
Price Range: $4.69-$99.11
Company Net Worth: $15.15 Billion
Founded: July 30,1909
Founder: Eugene Schuller
CEO: Nicolas Hieronimus, Jean-Paul Agon
Brand’s Products: Skin Care, Personal care
Employee: 88,000 People
Headquarters: Clichy, France
Best Products: Paris Infallible Total Cover Concealing and Contour Kit, Paris True Match Lumi Glow Nude highlighter palette

L’Oreal is the best contour brand in the world in 2025 with some great products.

Asking for a sculpted look? Well, the brand L’Oreal has to offer some of their great collections for contour. Hence, the brand is in the top position for producing the best contours. 

The L’Oreal Paris Infallible Pro Contour Palette is now one of the most hyped palettes. Again, the L’Oreal Paris Infallible Total Cover Concealing and Contour Kit is also a great palette.

What We Liked

• Comes with several numbers of shades for different skin tone
• Its Concealing and Contour kit is a full coverage palette that conceals all marks, acne scars, dark circles, and all imperfections
• The palettes also include highlight shade and the shade colors come in light, medium, and deep colors
• Both the powder and cream types of contours from L’Oreal offers a great texture with easy blending formula

02. Anastasia Beverly Hills

Brand Country: United States
Price Range: $23.99-$56.48
Net Worth: $800 Million
Founder: Anastasia Soare
Founded: 1997
CEO: Anastasia Soare
Brand’s Products: Cosmetics
Employee: 100+ People
Best Products: Light To Medium Contour Powder Kit, StickContour-Mink, Blush Trio – Berry Adore
Headquarters: United States

Anastasia Beverly Hills is the 2nd best company for standard level of contour. And we can easily say after L’Oreal, Anastasia Beverly Hills takes the place for creating the best contour kits. 

For both pros and beginners, their contour is just the right option. The contour gives a natural look, and it won’t fail to give a dramatic look as well. The Anastasia Beverly Hills Powder Contour Kit is a great contour with lighter shades.

What We Liked

• Anastasia Beverly Hills Contours come with the powdery formula that works great on oily skin
• The formula reduces skin dryness and offers fire cheekbones
• The palette is featured with total of six shades including Banana, Vanilla, Java, Sand, and more
• It also includes three different shades for highlighting

03. Fenty Beauty

Brand Country: France
Price Range: $3.97-$78.18
Company Net Worth: $6 Billion
Founded: September 8, 2017
Founder: Rihanna
CEO: Rihanna
Brand’s Products: Cosmetics
Employee: 200+ People
Best Products: match stix trio  matte skin stick, killawatt freestyle highlighter
Headquarters: Jean Goujon, Paris, France          
Parent Organization: Kendo Holding, LVMH, Fenty Corp           

Fenty Beauty is one of the best counter brands in the world in 2025. If you are looking for a pro contour then Fenty Beauty has a lot to offer you. This brand has come with some of the most hyped contour kits. 

The Fenty Beauty Match Stix Trio is the best overall. It comes with a total of three contour sticks. The Fenty Beauty Match Stix Matte Skinstick in Espresso is the ultimate magnetic contour stick you might be looking for.

What We Liked

• Pro contour with mattifying formula, highly pigmented, and also easy to apply
• The production formulas are incredible as they do not crease or cake
• Only one stroke is enough as the cream becomes velvet powder after applying
• The whole set also includes one matte skin sticks as conceal and one shimmery skin stick as the highlighter
• Arrives with wide ranges of shades like tan, light, medium, deep

04. e.l.f. Cosmetics

Brand Country: United States
Price Range: $3.00-$59.00
Company Net Worth: $1.3 Billion
Founded: June 2004
Founder: Joseph Shamah, Scott Vincent Borba
CEO: Tarang P.Amin        
Brand’s Products: makeup, bath products, skin-care products
Employee: 550+ People
Best Products: e.l.f. Contour Palette, Light/Medium, e.l.f. Cream Contour Palette
Headquarters:  United States
Parent Organization: e.l.f Beauty, Inc

Like other makeup products, e.l.f. cosmetics remains in the first row for producing the best contours as well. The E.L.F. Cream Contour Palette is till now one of the best. To find the exact contour shade for your skin tone, this kit will help you out.

e.l.f. Cosmetics is a top-level cosmetic brand and very popular in contour producing from the beginning to till 2025.

What We Liked

• The e.l.f. contour palettes come with sculpting bronzers of different shades
• The palettes are super creamy and blends with the skin super easily
• They are also very affordable and qualitative product
• A seamless application can give you the exact dimension and obvious contour you are looking for

05. Dior

Brand Country: France
Price Range: $9.99-$92.6
Company Net Worth: $61.17 Billion
Founded: December 16, 1946
Founder: Christian Dior
CEO: Pietro Beccari
Brand’s Products: Clothing, cosmetics, fashion accessories, jewelry,
perfumes, spirits, watches, wines
Employee: 163,309
Best Products: Dior Contour No.999, Dior Contour Transparent Lipliner with Brush and Sharpener for Women, 0.04 Ounce
Parent Organization: LVMH, Semyrhamis SA
Headquarters: France

Dior is a luxury cosmetic brand and a top contour brand in 2025. Dior brand comes with an endless collection of contours for all types of skin. 

The makeup kits of this brand are popular for amazing texture and soft pigmentation. However, the Dior Backstage Contour Palette is a nice crossover between contour and highlight.

What We Liked

• The contour palette brings an infinity experience to the users.
• For complexion, the contour provides the perfect beige shade to even the skin tone.
• Besides, Diorblush Light and Contour Sculpting Duo is the second best choice of this makeup brand.
• The contour palette and stick come with another makeup kit which is actually money-saving. 

06. MAC Cosmetics

Brand Country: Canada
Price Range: $3.99-$34.00
Company Net Worth: $10+ Billion
Founded: 1984
Founder: Frank Toskan, Frank Angelo
CEO: John Demsey
Brand’s Products: Cosmetics
Employee: 12,000 People
Best Products: MAC Zac Posen Collection Powder Blush, Haute Contour, Mac Studio Fix Sculpt & Shape Contour Palette Light/Medium
Parent Organization: Estee Lauder Companies
Headquarters: New York City, New York, United States

MAC Cosmetics has always been the makeup brand that provides the best makeup kits in every possible condition. Contour is their one fine-made kit that they provide in both hard and creamy conditions. You can reconstruct the shape of your face by using their MAC Cosmetics Contour Cream.

You can undoubtedly accept MAC Cosmetics as a best contour brand in the world in 2025. Because they have a nice collection for your skins. 

What We Liked

• This Contour Cream makes it easy to contour your face without the trouble of blending much.
• While many contours get smudged in the face and hide the cheekbones, MAC Cosmetics Contour Cream eases the way a lot.
• Besides, the creamy texture stays a lot more time than the powdery ones.
• MAC Studio Fix Sculpt & Shape Contour Palette is another creation of MAC that carries many options for several skin complexions.  

07. Maybelline

Brand Country: United States
Price Range: $2.25-$80.89
Company Net Worth: $18+ Billion
Founded: 1914
Founder: Thomas Lyle Williams
CEO: Robert Hiatt
Brand’s Products: Foundation, Concealer, Powder, Highlighter, Bluh, Eyes
Product, Lips Product, Nail Product
Employee: 50k+ People
Best Products: Facestudio Master Contour Face Contouring Kit, Maybelline Facestudio Master Contour V-Shape Duo Stick, 10 Light, 0.24 oz
Headquarters: Manhattan, New York City, New York, United States
Parent Organization: L’Oréal

Maybelline provides a sober formula in its makeup products and contours are no exception. However, their Facestudio Master Contour is the new addition that offers a sleek shape to your face. This palette comes with shades that are so easy to blend in the face.

The products of Maybelline will never disappoint you as it one of the best contour brands in the market still in 2025.

What We Liked

• The ingredients that the brand uses to produce fine contours include Alumina, Talc, and Synthetic Fluorphlogopite.
• They offer a brush that blends the contour right into shape.
• Also, the Maybelline Facestudio Master Contour V-shape Duo Stick allows you both to reshape your face and highlight the top spaces of the face.

08. NARS Cosmetics

Brand Country: United States
Price Range: $13.99-$62.89
Company Net Worth: $20 Billion (Shiseido)
Founded: 1994
Founder: Francois Nars
CEO: François Nars
Brand’s Products: Cosmetics and skin care
Employee: 1,109+ People
Best Products: Sculpting Multiple Contour Duo, Gienah -2.7g/0.09oz
Parent Organization: Shiseido
Headquarters: New York, NY

NARS Cosmetics always holds fame for launching the best makeup products for makeup enthusiasts. The brand knows where the comfort zone relies on for most of the makeup lovers. 

Their NARS Contour Blush proves it all. To get sharp and pointy cheekbones, the brand and its contour products are efficient.

What We Liked

• The best thing about this Contour Blush product is its compact size. You can carry it wherever you like.
• For matt finishing contour this palette is the perfect option without any doubt.
• The contour blush kit offers 5 different shades, so you can choose as per your skin tone.
• Because this contour palette is talc-free, there is no risk of occurring skin cancer ever.

09. CoverGirl

Brand Country: United States
Price Range: $3.67-$37.3
Company Net Worth: $10 Billion (Coty)
Founded: 1961
Founder: Noxzema Chemical Company
CEO: Camillo Pane
Brand’s Products: Cosmetics
Employee: 400+ People
Best Products: Cheekbones Contouring, COVERGIRL truBLEND Contour Palette
Headquarters: Maryland, United States
Parent Organization: Coty

CoverGirl is a top level contour producing company available in the market. Nowadays CoverGirl and their decisive makeup products are leading the makeup market largely. 

The CoverGirl truBLEND Contour palette is that kind of product as well. The contour palette is arranged very wisely for the users. It also carries a limited amount, so you can use it before it gets expired.

What We Liked

• The truBLEND Contour palette comes with different shades from darker to lighter.
• One of the best ways to use the palette is to blend the dark shade first and then to highlight the cheekbones and use the lighter shades accordingly.
• The palette is completely oil-free, so it doesn’t react with the open pores of your cheekbones.
• For a sober look, this palette provides the best company.

10. Tarte Cosmetics

Brand Country: United States
Price Range: $7.85-$82.50
Company Net Worth: $200 Million
Founded: 2000
Founder: Maureen Kelly
CEO: Maureen Kelly
Brand’s Products: Cosmetics, Skincare & Beauty
Employee: 51 People
Best Products: Shape Tape Contour Concealer in Light Medium, Tarte Tarteist Pro Glow To Go
Headquarters: New York, NY, United States
Parent Organization: Kose

Tarte Cosmetics is a very reserved brand, but the products are well-formulated and qualitative. The products not only enhance the definition of beauty but also nourish the skin to a great extent. However, the Limited-Edition Tarteist Contour Palette Version III is the new hype among makeup lovers.

What We Liked

• The palette carries a lot of mineral ingredients and fruit extraction that helps with the nourishment of the face.
• The product is testified by the dermatologist, and it’s 99.98 percent safe for every skin-type.
• This version of the contour palette offers a highlighter and a blush including a lighter shaded contour with the other three dark shaded contours.
• For getting 3 in 1 jackpot palette, this one is perfect.

11. NYX Professional

Brand Country: United States
Price Range: $3.74-$162.48
Company Net Worth: $17.43 Billion
Founded: 1999
Founder: Toni Ko
CEO: Toni Ko
Brand’s Products: Cosmetics
Employee: 1,800 People
Best Products: NYX Professional Makeup Cheek Contour Duo Palette, Wine And Dine, NYX Professional Makeup Conceal, Correct, Contour Palette, Medium
Headquarters: Los Angeles, California, US (2016 Switzerland)

NYX Professional delivers makeup products that are not only for professional artists but also for the beginners. NYX Professional is also a best level contour brand in the world.

NYX Professional Highlight & Contour Pro Palette is the best go-to product that wins a lot of the heart of the customers.

What We Liked

• The ingredients that are used to make the contour including Zinc Stearate, Dimethicone, and Aluminum Starch, are not toxic at all.
• The 4 different shades of the contour and the 4 different shades of the highlighter are highly pigmented.
• You can also use the palette for concealing and bronzing the whole face.
• The cream version of NYX Professional Makeup Cream Highlight & Contour Palette blends more quickly and sharply than ever.  

12. Smashbox Beauty

Brand Country: United States
Price Range: $6.44-$49.55
Company Net Worth: $400 Million
Founded: 1990
Founder: Dean Factor
CEO: Davis Factor
Brand’s Products: Makeup and Cosmetics
Parent Organization: Estée Lauder Companies
Employee: 250 People
Best Products: Smashbox Step-by-Step Contour Kit, Stick Contour
Headquarters: Culver City California, USA

Smashbox Beauty delivers products that have seamless finishing. Not only that but also the products come in a beautiful package system. The Cali Contour Palette of Smashbox Beauty offers a great contouring formula to recreate a new shape to the face.

What We Liked

• This multi-shaded contour kit offers high dimension to the face by giving an even contouring shape.
• The highlighter shades are amazingly radiant and go with the contour shades.
• You can have both matt-finish or glittery-finish contoured look as per your choice.
• The palette offers a blush shade to provide you a full coverage makeup look.  

13. Make Up For Ever

Brand Country: France
Price Range: $2.94-$58.94
Company Net Worth: $3 Billion
Founded: 1984
Founder: Dany Sanz
CEO: Gabrielle Rodriguez
Brand’s Products: Cosmetics & Makeup
Employee: 1001-5000 People
Best Products: Ultra HD contour, Cover Stick Contour
Headquarters: Paris, France
Parent Organization: Louis Vuitton, LVMH

Make Up For Ever also has its unique collection for contour. This brand comes with the best cream contour kit. The Makeup For Ever Pro Sculpting Face Palette is the ultimate contour for skin with extra dryness. For a cream-based contour palette, the Makeup For Ever is a great option.

What We Liked

• The contour palette comes with four different shades
• The formula is creamy and blends quickly
• Works as a moisturizer on the extremely dry skin and sculpts the skin as well

14. LORAC Cosmetics

Brand Country: United States
Price Range: $6.19-$70.98
Company Net Worth: $100 Million
Founded: 1995
Founder: Carol Shaw
CEO: Tim McMeekan
Brand’s Products: Makeup, Cosmetics
Employee: 500+ People
Best Products: LORAC Pro Contour Palette
Headquarters: California Valencia, Santa Clarita, CA
Parent Organization: Markwins Beauty Brands, Inc.

LORAC Cosmetics contours are the most arguable well-known products along with some of their other makeup productions in the market. 

For everyday usage contours from LORAC are the ultimate solution. Its Pro Contour Palette & Pro Contour Brush are your go-to makeup solutions.

What We Liked

• The palette offers three different matte contour shades, 1 shimmery highlight, 2 matte highlighters, and a PRO brush
• Artistry Pro palette is formulated with easily blendable, highly-pigmented and velvety-smooth powder
• Free from any fragrance and also toxic-free
• Comes with a high-end brush for a precise and effortless blending process. The brush hair is hygienic and made from synthetic material

15. Charlotte Tilbury

Brand Country: United Kingdom
Price Range: $9.99-$118.50
Company Net Worth: $10 Million
Founded: 2012
Founder: Charlotte Tilbury
CEO: Demetra Pinsent
Brand’s Products: Beauty, Skincare, and Cosmetics
Employee: 501-1000 People
Best Products: Superstar Glow, Magic Vanish!
Headquarters: London, Strand
Parent Organization: Puig Beauty & Fashion Group S.L.

Charlotte also has created the best contours for a distinctive facial framework and killer cheekbones. Its magical collections of cream and powders contouring essentials enhance the beauty a thousand times. From light to deep it has a huge collection to offer.

What We Liked

• The Filmstar Bronze and Glow comes with both light and deep shades suiting any skin types
• The Hollywood Contour Wand contour cream is formulated with the best material possible out there
• Blends with the skin effortlessly and can be played and experimented with the shades