Best Lipstick Brands in the World in 2025

Let your lip shine with the best lipstick brands in the world 2025. Because the top lipstick company can guarantee the reliable quality of lipstick’s colors and performances.

When it comes to women’s wear or Lady’s fashion nowadays we can not think of a  complete look without a soft, creamy and rejuvenating touch of a unique shade of lipstick.

Lipsticks have different uses to women- some put on their favorite shade to add a pinch of confidence in their daily look, again some put on vibrant colors as an experiment. For some, it is a passion also. One must-see: World’s Top Cosmetic Brands.

Based on this wide range of demand all around the world there are several brands that are always taking care of their customer’s choice and over the years coming up with unique innovations accordingly. You may check the List of Makeup Products for Beginners.

Here are the best lipstick brands in the world in 2025.

01. Maybelline

Undoubtedly Maybelline is the world’s best lipstick brand in 2025. It has been holding its position for more than 5 years in the cosmetics market.

Maybelline, which began as a little, family-claimed business in 1915 is presently the best beauty brand in America. The Maybelline Super stay Matte lipsticks are the first-ever creamy matte colors on the market. You get an explosion of vibrant color when you try the matte color on your lip, as the colors are very bold.

• They are enriched with an ultra-care hydrating formula. Recently got nomination for the award of best Multi-platform campaign
• The brand has a range of lip shades that are loved by girls.
• Best known for semi matte finish.
• Get Semi matte finish try creamy mat range
• If you want to feel lighter than try matte ink liquid lipstick
• Have great range of 33 shaders
• Settles down on the lips just 5-10 minutes after you apply it
• Promises 16 hour of permanence 

Popular Models:

1. Maybelline New York Lipstick.
2. Maybelline Matte Lipstick.
3. Maybelline Loaded Bold Lipstick.
4. Maybelline New York Color Lip.

02. MAC Cosmetics

Mac is considered the 2nd best lipstick brand in the world in 2025. Among the varieties of cosmetics products, this company’s lipsticks were got a huge attraction in the market.

Since its foundation in 1984, MAC has been known as a worldwide cosmetics pioneer. MAC lipsticks are widely famous for their finest matte finish. 

Though they are not liquid, it ensures extra moisture on the lips. It does not dry out the lips and gives a flawless finish after applying it. The most famous shade of this widely famous brand is “ruby woo”. This dark red color brings a gorgeous velvety finish to the lips.

• The iconic lipsticks made M·A·C famous.
• Their creamy, rich formula features high color in a no-shine matte finish.
• Though it brings matte finish, it never dries out the lips, rather works as a moisturizer for the lips and brings extra nourishment in everyday lip care.
• Socially aware lipstick with initiatives like back to Mac, cruelty free beauty, Mac recycling
• Viva glam lipstick, matte lipstick , powder kiss lipstick are some of  the best models
• Grand illusion glossy liquid lip color ($22) is the popular model
• Best lipsticks are Mac retro matte , Mac retro matte liquid lipstick, Mac amplified lipstick

03. L’Oreal

With regards to luxurious beauty, L’Oreal is a worldwide pioneer and one of the best lipstick brands in 2025. Consumers are in love with their eyeliners, lipsticks, and many other cosmetics items. There is no chance to be baffled with L’Oreal.

• This French brand offers ladies quality beauty care products at reasonable costs
• Some of the best lipsticks are L’oreal Paris makeup color riche hydrating satin lipstick, L’Oréal paris infallible pro last 2 step lipstick, L’Oréal Paris make up color Riche original creamy hydrating Satin Lipstick etc.
• L’oreal Paris infallible Pro Matte liquid lipstick has intense high pigment shades that create a comfortable long lasting, ultra-matte color.

04. Dior

Dior is a reliable and one of the best lipstick brands in the world till 2025. It’s a France-based lipstick known for its extravagance. The beauty care products run very well.

• It goes on smoothly, and you cannot even feel it on.
• They have incredible and vibrant pigmentation
• ‘Super heavy clothing’ fuses the lip color like a tattoo just a few seconds after application on lips.
• Claims waterproof eye makeup remover to pull it off They are well pigmented and stay on the lips for 3 hours Comes in 10 shades and costs $30
• Another notable models are Rouse Dior Liquid Dip Satin (ultra-weightless), and Dior Addict liquid and plump (power of great stay)

05. Revlon

The lipstick of Revlon will never disappoint you and that’s why it is a popular and one of the best lipstick brands in the market till 2025.

These lipsticks are very easy to put on one’s lips. It keeps the lips hydrated; therefore, if one is suffering from dry lips they can simply put on this lipstick and keep their lip colorful and at the same time moisturize it. Not only that, these lipsticks are very light weighted to put on.

• When it comes to quality and affordable pricing of lipsticks, Revlon is one of those brands that offers all in one. Revlon has all kinds of lipsticks.
• Some have very soft pink shade with peach tones, and some have dark tones.
• Price Range: $18-$22
• The popular- shade is named Revlon Color stay Ultimate Liquid Lipstick, Revlon ultra HD matte lipcolor, super lustrous. They smell the same peak and very long lasting specially the matte rugs.

06. E.L.F. Beauty

In case you’re looking for amazing beauty care products at reasonable costs, you can’t disregard ELF Beauty care products. The brand, whose name amplifies “eye, lips, face,” offers a scope of cosmetics. E.l.F.’s lipsticks are consistently good, regardless of the finish or color. The matte formula is amazing and unique for the price.

• The moisturizing lipstick formula feels luxurious and gorgeous on the lips, and it’s only $3 The Moisturizing and super hydrating lipstick formula creates a velvety smooth satin texture
• Enriched with Vitamins and Shea to nourish the lips as well as keep hydrated

07. NYX Professional Makeup

NYC is one of the best quality products with reasonable prices. This cosmetic company has hundreds of beauty products, from your nails to lip and everything else. NYX is best known for their quality of department stores and also for their drugstore prices.

• NYX Professional matte lipstick is a highly pigmented formula that glides on the lips smoothly
• It holds the Indian market
• The online shopping allows the easy access
• Popular model is lip lingerie push up long lasting lipstick
• Best models are lip lingerie push up long lasting lipstick, liquid suede cream lipstick, matte lipstick, lip lingerie push up long lasting lipstick

08. CHANEL

Chanel is the top series company of lipstick producers. You’ll feel as classy, breathtaking, refined, and deep as Coco itself when wearing CHANEL cosmetics.

• A combination of modern to classic
• Very light to put on and the shades are also very light, sleek and sophisticated. the lipstick from ‘coco’ makes the lips fit colorful and healthy
• Le rouge duo ultra-clothing lip color has a combination of step out color on one end and once it is set you can apply the gloss on the other end. Available in 14 shades.
• The CHANEL lipstick set is very expensive, but it is justified by its quality.
• Popular shade is luminous matte lip color trio
• Hydrating vibrant shine lip color, Exclusive creation lip color+

09. Shiseido

Shiseido has been sharing its idea of brilliance and intelligence for more than 140 years with the world. Today, the brand has a bunch of dedicated staff, and they strive to produce the best items.

• The lipsticks have a smooth and highly pigmented formula that gives a soft hug to the lips. Gives a total smooth,matte and hydrating finish that lasts all day long.
• It promises intense color and all day hydration.
• One of the best models is modern Matte powder lipstick. Its weightless full coverage gives a luxurious look on the face. Key ingredients are velvet powders, optical brightening pigments and light weight waxes and oils.

10. Urban Decay

Urban Decay is best known for its notable Naked Palettes align with superior shades, rejuvenating lipsticks, and must-have items. The lip shades are solid and bold enough to stay intact for many hours. Customers have always adored Urban Decay lipsticks for being highly pigmented and intense. Also not forget their hue shades.

• Is known for its long wear color and also as best liquid liquid lipstick
• Vice lipstick collection is now one of the best selling liquid lipsticks. It has a wide range of 30 shades from bright red to vampy berry tones.
• The liquid ones promise longer lasting wear with zero transfer.

11. Sephora

When looking for cosmetics, there is no alternative spot to go over Sephora. The excellent retailer offers a mind-boggling scope of items from best beauty brands, including its own in-house extension, Sephora Collection.

Sephora is a nice cosmetics company mainly focused on makeup products. The lipsticks of Sephora have gained a huge attraction in the market and people are just living in it.

• The best selling lipsticks at Sephora are Anastasia Beverly hills lip palette, NARS Audacious Lipstick, Tom Frod Beauty Lip Color, Huda Beauty Liquid Matte etc.
• They have a “super moisturizing” formula of lipsticks that smell delicious.

12. Givenchy

GIVENCHY has for quite a long time been related to ladies’ excellence; it wasn’t until 1989 that the brand initially wandered into cosmetics. From that time forward, the range has kept on developing, expanding, and improving.

• Givenchy is a top lipstick company producing lipsticks over years and years.
• The lipsticks are rich in pigments; the ultra-mat formula of Le Rouge Mat Lipstick is totally amazing.
• One of the best selling is their Le Rouge which is ultimate matte coverage.
• Givenchy lipsticks are now available at Sephora

13. Fenty Beauty

Launched by Rihanna on 8th September 2017 Fenty Beauty is a cosmetic brand. Though it has a soft matte finish, the product certainly moisturizes our lips.

Fenty Beauty is one of the top lipstick companies and a renowned brand for the world till 2025.

• The gloss promises few hours stay on the lips
• Fenty beauty by Rihanna Stunna Lip Paint  is a Long wear Fluid lip colour.it is a weightless , long wearing liquid lipstick with a soft matte finish

14. NARS Cosmetics

NARS was made with the expectation of engaging ladies to explore and play around with cosmetics.

• Today, the brand still keeps up this mission and prides itself on directing women on how to upgrade their features with their products.
• The NARS lipstick collection comes up with 72 shades in three finishes.
• It is highly pigmented with a beautiful texture. Made with skin friendly ingredients.
• It glides on and long lasting at the same time. Very comfortable to put on.

15. Guerlain

Since its creation in 1828, Guerlain has been developing, expanding, and improving day by day. Regardless of whether it’s cosmetics, skincare, scent or lipstick this brand offers the absolute best items available. 

• The lipsticks are enriched with mango butter and jojoba oil that gives a creamy texture.
• It has a shinier touch and is great for the lips, Elegant sophisticated, and natural. Absolute symbol of femininity.
• Guerlain Rouge G is the ultimate in customizing color.

16. Covergirl

Simplicity, blustery, and excellence in cosmetics is the thing that Covergirl is about. The brand is of high caliber and trusted.  The luscious vibrant color shades and coverage of lipsticks are brilliant. You can mix and match and blend the shades to create your looks in bold lip colors.

• Many lipsticks get faded during eating, talking or drinking but this lipstick will not fade away by simply doing all this.
• 621 natural blush, 530 Dusty rose are two beautiful , natural charming pink shade that compliments your own lip color with richness
• Almost matte and applied once with full color is enough to bring a gorgeous look on the face.
• The gloss is also available in tubes with extremely classy fragrance.

17. Estee Lauder Companies

The exclusive shades are designed to enhance the shape of our lip. This brand comes up with a series of bold colours.

• Popular shades : pure color envy Matte Sculpting Lipstick in persuasive (warm red ) , Pure color Envy Sculpting Lipstick in Envious (orange), Pure color Envy Sculpting Lipstick in Defiant Coral ( Pinkish Coral ), Pure Color Envy Hi-Lustre Light Sculpting Lipstick in Candy (cherry hue)

18. Lancome

Lancome is an incredible cosmetics brand made by Armand Petitjean in 1935. The Lancome lipsticks are gorgeous and ultra-luxurious and are hydrating with a comfortable feel. Blended with moisture, the lipstick formula gives a high color payoff without dryness.

• L’absolu Rouge Hydrating Lipstick is one of the bestselling models. Comes in $32. Ensures Comfortable and flawless finish.
• Available shades: Matte, cream & sheer finish in pink, red, brown, neutrals, purples, Translucent. Lasts up to eight hours and is rich in antioxidants.

19. Neutrogena

Neutrogena moisture smooth color sticks instantly moisturize lips. They condition the lips well. The lipsticks are made with fruit extracts along with mango and shea butter. The lipsticks have a smooth formula that helps to glide on easily. It provides a sheer wash of moisturizing color.

• Popular model: Moisture smooth color stick. Instantly moisturizing, the lips get softer and smoother. The components are fruit extracts with mango and shea butter. 20-80 shades for sheer and shimmery finish , 90-180 finish for bold and creamy finish
• Neutrogena lip show lipstick – provides bold color and silky matte finish and also conditions the lips.

20. Yves Saint Laurent

From smooth soft lipsticks to serious mascaras and rich eyeliners, Yves Saint Laurent gives the best. The brand’s high caliber and lavish & luxurious items will, without a doubt, make you buy more.

• The TATOUAGE COUTURE Matte Stains are made with  ultra-luxe formula which are perfect for rebellious lips only. They have rich pigmentation and very high wear.
• Series of long lasting lipstick and lip colours  offers a variety of lipstick finishes including Satin, sheer and long wear matte
• It covers wide range of variation from instant hydration to a matte lip stain or high impact colour and shine.

21. Clarins

Clarins is a very well-known cosmetics brand. Clarins truly cares for its consumers by conveying premium products.

• Their lipsticks are utterly beautiful with rich colors and texture.
• They are very moisturizing to the lips. They have both matte and glossy.
• Lipstick range is available in  several shades like red pink and satin
• The anti-aging lipstick help to hide age
• popular model : Joli Rouge Lip Lacquer, Joli rouge Velvet, Joli rouge Brillant, joli rouge, Rouge Eclat 23

22. Too Faced Cosmetics

This brand comes in shades from nudest of nude, sweetest of pink to the hottest of red. It has a wide range of variations from super-rich pigmented matte to shiny latex finish.

• One can choose between ultra-hydrating, creamy formulas or the ultimate liquid look.
• Some popular models are – Melted Matte Liquified Long Wear, Melted Matte Pumpkin spice liquid, Melted Matte –tallic Lipstick, Throwback lipstick etc.

23. Jeffree Star Cosmetics

Wide range of lip products are available including stoned lip balm, The Gloss: blood money, velvet trap collection bundle, Velvet trap, Velour Liquid lipstick, nude liquid lipstick vault, and many more.

• Velour liquid lipstick dries completely matte and stays on for hours.this product is 100% vegan and cruelty free. It is also coming in bundles of 5 shades
• The velvet trap collection includes 20 new velvet trap lipstick shades. It is a lightweight lipstick that comes in a velvet matte finish. It is a single stroke luxurious opaque formula.

24. Kylie Cosmetic

Smooth and creamy formula providing full coverage for an ultra-pigmented lip. It gently glides on the skin and secures a creamy satin finish. The lipsticks are available in beautiful wearable shades.

• Some popular model : Butterscotch crème lipstick, girls trip, matte lip kit, yes girl, always shining, posie K , Twenty, Candy K , Koko K and many.

25. Anastasia Beverly Hills

There are different innovations in lip products every day and eventually, you hear about some brands such as Anastasia, which are the top most selling brand. They fall under the lipstick category with amazing lip creams and colors.

• The range has very bold shades as well as nude colors.
• It has a matte and comfortable finish and best for those who desire a robust surge of colors
• Sometimes drags slightly
• One of the popular models are its matte lipsticks comes in 31 shades and sell in$20

26. Almay

Lipsticks of Almay are hypoallergenic, fragrance-free, and cruelty-free. One of the best sellers is lip vibes lipstick.

• Popular products : Almay Goddess Gloss (12 shades) Almay Color and Care Lip oil – in Stick (6 shades) , Age Essential Lip Treatment ( 1 shade),Lip Vibes Lipstick( 24 shades)

27. Stila

Stila has amazing stay all day liquid lipsticks that hydrate the lips very well and softens them. They look and feel beautiful.

• Stila having a creamy texture provides full-coverage.
• The shade range is absolutely amazing.
• Popular model : bare it all stay all day liquid lipstick shade , stay all day liquid lipstick in Beso jeweled Edition, Trifecta Metallica lip,  shine fever lip vinyl

28. Clinique

Clinique has had a similar mission since 1968 and keeps on conveying on its undertaking to give the most astounding quality and best items to improve each skin type and tone

• Their light liquid lipstick fill up your lips with lush pigment, and they give a matte finish touch.
• The lipsticks have a hydrating formula with a built-in primer providing a smooth look.
• Popular lipsticks: Clinique pop splash lip gloss + hydration, Clinique pop matte, Clinique pop.

29. Haus Laboratories

These are cruelty free vegan lipsticks the flattering sparkle lipstick comes up with one swipe coverage and glittering shine. These lipsticks ensure a creamy texture and starlike pigments offer an ultra-reflective finish.

• Exclusively sold at Amazon and widely renown by the name of lady gaga
• Popular model : sparkle lipstick, le riot lip gloss, lay monster matte lip crayon, lip pouter velvet lip pigment , RIP lip liner

30. Milani Cosmetics

Lipsticks of this brand are moisturizing and vivid. They smell like some tasty fruity candy. They are also popular for best smelling lipstick brand

• Popular model : Color fetish Shine lipstick collection PR Kit, Color Fetish Shine Lipstick, salt N Pepa shoop Lip Kit, Salt N Pepa push It Lip Kit , color statement lipstick, color statement matte lipstick, bold color statement matte lipstick, and many. One can choose among bold matte, matte and classic finish with 60 ultra-flattering shades.

#Top 10 Best Lipstick Brands in the World 2025

1. Maybelline – Brand Country: United States
2. MAC Cosmetics – Brand Country: Canada
3. L’Oreal – Brand Country: France
4. Dior – Brand Country: France
5. Revlon – Brand Country: United States
6. E.L.F. Beauty – Brand Country: United States
7. NYX Professional Makeup – Brand Country: United States
8. CHANEL – Brand Country: France
9. Shiseido – Brand Country: Japan
10. Urban Decay – Brand Country: United States